China’s numerous fans of the novel “Cloud Atlas” will be familiar with author David Mitchell’s adage: There ain’t no journey what don’t you change you some.

As many in the world’s most populous country pack their bags this week and leave on jet planes for horizons far, authorities here are hoping that Chinese travelers, too, will transform – specifically by becoming more mannerly international travelers.
After a series of embarrassing recent incidents, China’s state-run media Xinhua recently did its part to help citizens discern good behavior from bad by publishing an online guide to overseas etiquette. “Who wants to be labeled uncivilized by foreigners?” asks the Xinhua article, published a few days ahead of this year’s Spring Festival Holiday.
To avoid that, the piece offers advice to travelers, including items tailored to specific destinations.
Doing Dubai? Don’t talk about pigs. And don’t wear items of clothing that have images of pigs on them. (Thanks for the fashion tip Xinhua.)
On Safari in Kenya? Please, get permission before posing and saying “cheese!” next to Masai warriors. And keep your hands off that ivory.
The same applies to coral: It belongs in Fiji and not on auntie’s shelf in Fujian province.
Vacationers from the People’s Republic have acquired a reputation for being unruly at times, and have lately made global headlines by attacking flight attendants, fighting in airplane aisles and opening emergency doors in non-emergency situations. Recent incidents have led China to consider establishing an air-passenger blacklist that would ban travelers who continually misbehave.
A relative newcomer to overseas vacations, China has been quick to catch the travel bug. According to the China National Tourism Administration, more than 100 million Chinese ventured abroad in the eleven month period ending November last year. By contrast, in 1998 that number was just 8.4 million. In a recent report, Hong Kong brokerage CLSA said it expects the total number of Chinese outbound travelers to hit 200 million in 2020.



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