Archive for ‘hiking’

04/03/2020

Xinhua Headlines: Guitars, roads and red tours: former revolutionary base casts off poverty

Zunyi, a former revolutionary base of the Communist Party of China in southwest China’s Guizhou Province, has cast off poverty.

Thanks to burgeoning industries, improving infrastructure and distinctive cultural tours, more than eight million people in Zunyi are living better lives.

By Xinhua writers Zhong Qun, Wang Li, Li Jingya and Liu Zhiqiang

GUIYANG, March 3 (Xinhua) — Riding on the fast development of industries, improving infrastructure and distinctive cultural tours, a former revolutionary site of the Communist Party of China (CPC) has formally cast off poverty in China’s southwestern mountains.

On Tuesday, the government of Guizhou Province announced that Zheng’an County in the province has shaken off poverty. The county is under the jurisdiction of the city of Zunyi, where the CPC conducted its early revolutionary activities. The announcement means that more than 8 million people in the entire city of Zunyi have officially bid farewell to poverty.

A view of Huamao Village of Fengxiang Township in Zunyi City, southwest China’s Guizhou Province, Feb. 28, 2020. (Xinhua/Tao Liang)

Over the years, Zunyi has taken a variety of measures in answer to China’s campaign to eradicate absolute poverty in 2020.

Major industries such as guitar-making and tea plantations powered Zunyi’s economic growth, while roads, water projects and the revolution-themed tourism also put the city, once mired in grinding poverty, on a fast track toward modernization.

GUITARS STRIKE A CHORD IN REVOLUTIONARY HEARTLAND

When Zheng Chuanjiu decided to build a guitar-making factory in Zunyi’s Zheng’an County in 2013, he was a little nervous.

“There were no raw materials, and transportation was bad,” said Zheng, 42. “But the county had advantages in land and labor and there was government support.”

Zheng, a native of the county, had found success in the guitar industry in Guangzhou, capital of south China’s Guangdong Province. He and his brother established the Guangzhou Shenqu Musical Instruments, a Guangzhou-based guitar-making company, after years of hard work in the southern metropolis.

“The county government of my hometown wanted to develop the guitar-making industry after they found many local migrant workers were working in the industry in Guangzhou,” Zheng said. “They established an industrial park and we were the first to join.”

An employee works at the workshop of Guangzhou Shenqu Musical Instruments, a Guangzhou-based guitar-making company, in Zheng’an County of Zunyi City, southwest China’s Guizhou Province, March 28, 2017. (Xinhua/Tao Liang)

The government put forward a variety of preferential policies in rents, financing and taxes, to support guitar-making companies like Zheng’s and allow the sector to prosper.

Today, Zheng’s company in the county has grown into one with an annual production value of more than 30 million U.S. dollars. One of the country’s top five guitar makers, it employs more than 500 local farmers and more than 100 poverty-stricken residents.

Zheng’s company is part of a bigger picture. The company’s success has led many to jump on the bandwagon. After years of growth, the county is now home to 64 companies specializing in guitar-related fields, churning out about 7 million guitars a year to more than 30 countries and regions across the world and employing more than 15,000 locals.

The guitar industry forms part of the government’s efforts to develop local industries. Thanks to geological advantages, the county also saw the emergence of tea gardens and traditional Chinese medicine plantations. All these sectors drove local economic growth.

A group of children trying tea-picking at Hetaoba Village in Meitan County of Zunyi City, southwest China’s Guizhou Province, April 1, 2018. (Xinhua/Yang Wenbin)

BETTER INFRASTRUCTURE, BETTER LIVES

Given the mountainous landscape in Guizhou, authorities in Zunyi knew the importance of improving infrastructure projects if they wanted to bring the local economy to the next level. So they started building new roads to facilitate transportation.

Last year, Guizhou built 8,116 km of roadways. The Guizhou provincial government spent 29.34 billion yuan (4.2 billion U.S. dollars) building the roadways, including 7,386 km in rural areas, according to the provincial highway bureau. The province also upgraded many old roadways.

The construction site of Tuanjie Grand Bridge of Renhuai-Zunyi Highway, which has resumed construction amid strict prevention measures against the novel coronavirus, in southwest China’s Guizhou Province, Feb. 27, 2020. (Xinhua/Tao Liang)

In the county of Zheng’an, for example, several major highways not only enhanced logistics to bring specialties out of town but also allowed outside investment to flow to the county tucked in the lush green mountains.

“Thanks to improved transportation conditions, our guitars can easily reach many areas in the country and around the world,” said Zheng Chuanjiu.

In Huanglian Village, rural family inns have mushroomed, as more visitors come as more roads were built. Many tourists come to enjoy the countryside scenes during the holidays.

In addition, water projects also began, bringing safe drinking water to local households.

“We used to depend on the weather for water,” said Zunyi resident Zeng Fanyun. “Now we have clean water from the taps.”

For areas deemed inhabitable, authorities moved people out.

Statistics show that Guizhou relocated 1.88 million people from inhospitable areas in 2019.

RED TOURS, GOLDEN OPPORTUNITIES

As many cities in China scramble to modernize and adopt the latest technology to power growth, Zunyi seems to have found a new way to develop itself by looking to the past.

In January 1935, an enlarged meeting of the Political Bureau of the CPC Central Committee took place in Zunyi during the Long March.

The meeting focused on rectifying the left-leaning errors in military and organizational affairs and established the correct leadership of the new Central Committee, as represented by Mao Zedong.

The Zunyi Meeting is regarded as a crucial turning point of the Long March, leading to the ultimate success of the Chinese revolution.

Since then, Zunyi has become a sacred place for generations of CPC members, and the footprints of the Red Army are forever imprinted on the city’s culture and spirit.

Today, local authorities are promoting “red tours” in the locality, aiming to bolster the tourism sector as part of economic growth.

Tourists are seen at the Memorial of Zunyi Meeting in Zunyi, southwest China’s Guizhou Province, Oct. 16, 2018. (Xinhua/Tao Liang)

Yang Zhirong started a family homestay in the county of Tongzi in Zunyi. The homestay is called “The Red Army Road Inn,” because it is close to the command center of a famous battle during the 1930s.

“During the summer holidays, there are barely enough rooms to accommodate all the tourists,” Yang said. “Because the Red Army used to walk near here, the visitors feel they could sense history by staying here.”

Last year, Zunyi received more than 46 million visitors for red tours, generating a revenue of about 35.5 billion yuan, up 24.1 percent year on year, according to official figures.

The red tours also prompted sales of local cultural products, such as handmade soap, wallets and fragrances, all featuring Red Army themes. Forums, hiking and even marathons feature red themes as well in Zunyi.

“Zunyi serves as a good example of the CPC’s ability and responsibility to help people live prosperous lives,” said Zheng Dongsheng, a professor with the Party School of the Guizhou Provincial Committee of the CPC. “Zunyi’s success to cast off poverty highlights the Long March spirit in the modern era.”

Source: Xinhua

18/08/2019

Chinese toys boom being fuelled by adult male consumers of collectibles

  • Adult consumers are fuelling a boom in China’s toy collectibles market
  • Men are spending thousands of dollars on figurines to express their identity, boost their street cred, and indulge their inner kid
Chinese collector Don Tang with artist Jason Freeny at the Jason Freeny X-Soul Station exhibition in Shanghai. Photo: Don Tang
Chinese collector Don Tang with artist Jason Freeny at the Jason Freeny X-Soul Station exhibition in Shanghai. Photo: Don Tang
Don Tang is proud of his toys. So much so that the Shanghai resident, 32, puts them on display both in his home and in the office of the company he runs.
And there are plenty to display. Tang, 32, has some 100 collectibles and the number is growing all the time. Each month he sets aside 2,000 yuan (US$280) to buy the top trending toys, newest releases, or one-of-a-kind items – either from physical stores, online or at toy conventions in China.

But the toys are not connected to his work as the CEO of a firm in the intellectual property sphere. They are simply a hobby, albeit one Tang takes seriously. The crowning jewel of his collection? A 6,000 yuan KAWS action figure bought in Tokyo, Japan.

“When I return home from work each day, I get to see [my toys] and it puts me in a good mood,” says Tang, who realises some people might not get the appeal of his hobby, but says it is an “addictive” pursuit and a way of appreciating designs and craftsmanship. Whether it’s SpongeBob SquarePants, Hello Kitty or Sesame Street, each toy has its own distinct, “lovable, cute, and personalised” identity, he says.
Remind you of someone? Hambuddha is a designer figurine made by Mighty Jaxx of Singapore that is aimed at the adult market. Photo: Mighty Jaxx
Remind you of someone? Hambuddha is a designer figurine made by Mighty Jaxx of Singapore that is aimed at the adult market. Photo: Mighty Jaxx

“When you look back at the toys that you collected at different times, you realise how your own aesthetic, tastes, and preferences have changed over time,” adds Tang, who would never dream of selling his precious collection.

Tang’s toy story is far from unique. Sales of toys and games in China – which produces 80 per cent of all the world’s toys – soared to 324 billion yuan in 2018, up from 135 billion yuan in 2013, according to market research company Euromonitor. Fuelling these sales is a growing army of toy connoisseurs just like Tang.

CASHING IN

Mighty Jaxx, a Singapore-based urban culture company that designs and manufactures collectibles and lifestyle products, is among the many companies benefiting from this surge in demand.

Its Chinese customer base accounts for 25 per cent of its projected revenue of S$10 million (US$7.21 million) for 2019 – and this proportion is expected to hit 40 per cent over the next few years, according to Mighty Jaxx’s founder and CEO, Jackson Aw, 30.

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An avid toy collector himself, Aw first mused over the idea of turning his hobby into a viable business back in 2012. He ventured to Shenzhen in China for one month, knocking on factory doors just for a behind-the-scenes glimpse of the toy production process.
Being one of his first times to China, the mammoth scale of the industry came as a major “culture shock” to Aw.
Mighty Jaxx founder and CEO Jackson Aw. Photo: Toh Ee Ming
Mighty Jaxx founder and CEO Jackson Aw. Photo: Toh Ee Ming

“I had always thought that it was just one giant machine that spits out parts and that was it. But there were rows and rows of hundreds of people printing, hand painting, assembling and using different skills just to produce one toy,” the Singaporean says.

Describing the visit as his “greatest education”, Aw was inspired to launch Mighty Jaxx from his bedroom with start-up capital of S$20,000 loaned from a bank through his parents.

Fast forward to today and his online business has worked with major brands such as Warner Brothers, DC Comics, Cartoon Network, MTV and New Balance, and shipped millions of products to collectors in over 50 countries. It is best known for its XXRAY figures, developed in partnership with artist Jason Freeny, which feature dissected Justice League characters such as Batman, Superman and Wonder Woman.

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But in its early days, the China market had intimidated Aw as a “big anomaly” that was still largely closed off. Aw had found it difficult to navigate the cultural norms and familiarise himself with unfamiliar business models.

Still, sensing China’s potential, his firm embarked on wide-ranging creative collaborations to tailor its offerings to the Chinese market – from creating yin-and-yang themed toys, celestial chicken fairy deities and the “Hambuddha” (a Buddha holding a pearl-shaped hamburger while on a lotus throne).

It also partnered with Chinese artist Chen Wei (who goes by the alias Cacooca) to develop a new Panda Ink collection, which depicts a panda in the midst of an everyday activity or hobby, such as hiking, playing video games or cuddling with cats.

Mighty Jaxx’s ‘Flow by 18 Uppercut’ has a yin and yang theme with white and black halves. Photo: Mighty Jaxx
Mighty Jaxx’s ‘Flow by 18 Uppercut’ has a yin and yang theme with white and black halves. Photo: Mighty Jaxx

It has also collaborated with other big-name artists and celebrities trending among Chinese consumers – such as Los Angeles-based dance crew Kinjaz, who found fame in China appearing on dance shows, and ABS, a leading graffiti crew based in Beijing’s 798 Art District – and has an upcoming collaboration with Taiwanese singer Show Luo.

But it is the comic and toy conventions that provide its biggest fans, typically men in their 20s to 40s who flock in from Beijing, Shanghai and Guangzhou.

Aw says these collectors have a huge appetite to splurge on high-end collectibles, which can range in cost from anywhere between US$10 to US$2,000.

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To these collectors, price is of little concern as they are looking for “tangible products to buy and show off their personality” and build their street cred among their friends, though they still prefer to stay under-the-radar about their collection to the general public, Aw says.

Today, Mighty Jaxx’s products are manufactured in nearly 20 different factories in Shenzhen and Guangzhou. It set up its first overseas office in Shanghai last year and is planning to open its second one in Suzhou by the end of 2019, according to Aw.

Besides growing Chinese affluence, Aw credits his company’s success to a greater exposure to Western influences and China’s own unique brand of pop culture taking off domestically.

He points to one of China’s biggest blockbusters Monster Hunt, a fantasy martial arts film of how monsters live among humans.

Mighty Jaxx’s celestial chicken fairy deity is aimed at the Hong Kong and mainland China market. Photo: Mighty Jaxx
Mighty Jaxx’s celestial chicken fairy deity is aimed at the Hong Kong and mainland China market. Photo: Mighty Jaxx

“Outside China, you wouldn’t know what the hell it’s about. But the Chinese are creating their own unique narrative and developing their own intellectual property … That’s when we know the demand for original creation in different forms is truly there,” Aw says.

Likewise, consumers live in an age of a “mishmash of pop cultures and crossovers” and “subcultures becoming mainstream”, he says.

Citing how the business has teamed up with Team Hero, a China e-sports team comprising professional computer gamers, to roll out new figurines, Aw says: “It doesn’t mean that tattoo artists, skateboarders don’t buy toys … What seems to be separate demographics are converging to become a multibillion-dollar market.”

Aw says the company is planning to expand from its current business model based on direct selling to collectors, to e-commerce distribution channels like Taobao and Tmall by the end of 2019.

He hopes eventually to set up the firm’s first retail store in Shanghai, as he believes the future lies in experiential retail.

“China has been cultivating that openness in recent decades, and we’re still very curious and excited for new things to happen [in this market],” Aw says. 

Source: SCMP

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