Cheap smartphone maker Xiaomi Corp. is set to unveil its latest phone on Thursday in Delhi – the first time it has held a global launch in India – and in typical fashion is drumming up interest by turning the event into a velvet-rope affair.
Xiaomi has released no details about the new phone or any of its features, but that didn’t stop over 6,000 people from applying for a limited number of tickets to attend the “global premiere” on the company’s Facebook page.
The Chinese firm hasn’t said how many public tickets are on offer, but a post by the company on Facebook said that “seats are very limited.” Siri Fort, where the event will be held, has four auditoriums and the largest can seat 1,865 people.
via Xiaomi to Unveil its Newest Phone in India First – India Real Time – WSJ.
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