Chow Tai Fook is a Hong Kong based jeweller with revenues 50% higher than Tiffany’s. It has 1,500 outlets in China, mainly in second tier and third tier cities. It IPOed 10% of its shares 6 weeks ago which puts the value of the company at around $20bn.
With Chinese New Year here (Year of the Dragon), jewellery purchases are expected to be high and Chow Tai Fook hopes to gain some of that.
http://blogs.wsj.com/scene/2012/01/03/getting-to-know-chow-tai-fook/
CHINDIA ALERT: You'll be living in their world, very soon 