Walt Disney Co has opened the gates to its first theme park in China, prompting a rush from thousands of gathered Mickey Mouse enthusiasts to be the first to storm Treasure Cove, ride the Roaring Rapids or visit Disney’s tallest castle.
Disney’s largest overseas investment at $5.5 billion, the park is a bet on China’s middle class and booming domestic tourism. The U.S. firm hopes it will offset an otherwise lackluster international theme park business, better known for cash-burning sites such as Euro Disney.
“This is one of the proudest and most exciting moments in the history of the Walt Disney Company,” chief executive Bob Iger said at the official ribbon cutting ceremony on Thursday, where he was flanked by Chinese government officials.
Iger and Chinese Vice Premier Wang Yang read out letters of support from Barack Obama and President Xi Jinping.
Not everything has gone quite to plan though.The opening gala – meant to be a bonanza of fireworks, live music and dance – was rained off on Wednesday night, while at Disney’s park in Orlando, Florida, a young boy was grabbed by an alligator and killed.
Disney, though, sees China as its biggest opportunity since Walt Disney bought land in Florida in the 1960s for what is now Walt Disney World – the world’s most-visited theme park.
With that in mind, Main Street has been replaced by Mickey Avenue to reduce the feel of Americana while attractions include the Chinese-style Wandering Moon tea house, a Chinese Zodiac-themed garden and a Tarzan musical featuring Chinese acrobats.
Disney estimates 330 million people within a three-hour radius of Shanghai will be able to afford to come to the park: that includes Zhao Qiong, 36, who was one of the first visitors inside the park on Thursday with her 4-year-old daughter.”Since she was young, my little girl has always loved Disney princesses, so I wanted to bring her to the park to fulfill her dream,” she told Reuters.
Source: Disney’s China fairytale begins with $5.5 billion park opening | Reuters
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