With a growing number of Chinese cell phone makers taking giant strides in overseas markets, Africa, with its huge population, is also in its sights.
OPPO, a Chinese producer, has unveiled two smartphones, OPPO N3 and OPPO N5, in Morocco, taking the number of Chinese cell phone makers in Africa above 10.
The first batch of manufactures entering the African market were copy makers based in Shenzhen, South China’s Guangdong province, China Business News cited Yan Zhanmeng, a senior analyst of IDC China, as saying. With a smartphone boom in 2013, more famous Chinese makers have been tapping into the market, Yan added.
IDC data showed that the market share of Chinese cell phone brands rose to 30 percent in 2014, from 15 percent two years earlier. Huawei, Tecno and Alcatel have entered the top five in the African market, which surged 108 percent last year.
Africa has a population of one billion, accounting for 15 percent of the world population. Most important is that the number of cell phone users has exceed 200 million, even during the 2009 financial crisis, the growth rate hit 14.8 percent.
Nigeria, with the biggest population in Africa, currently has the most cell phone users, accounting for 16 percent of total users on the continent, followed by Egypt and South Africa. In the next five years, the most obvious growth will focused in Central and East Africa, among which growth in Ethiopia, Congo, Eritrea and Madagascar is expected to exceed 100 percent.
via African phone sales soar, Chinese makers have 30% of market – Business – Chinadaily.com.cn.
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