Posts tagged ‘PepsiCo’

22/01/2016

Chips on their shoulders | The Economist

THE Chinese government has been trying, on and off, since the 1970s to build an indigenous semiconductor industry. But its ambitions have never been as high, nor its budgets so big, as they are now.

In an earlier big push, in the second half of the 1990s, the government spent less than $1 billion, reckons Morgan Stanley, an American bank. This time, under a grand plan announced in 2014, the government will muster $100 billion-$150 billion in public and private funds.

The aim is to catch up technologically with the world’s leading firms by 2030, in the design, fabrication and packaging of chips of all types, so as to cease being dependent on foreign supplies. In 2015 the government added a further target: within ten years it wants to be producing 70% of the chips consumed by Chinese industry.

It has a long way to go. Last year China’s manufacturers, both domestic and foreign-owned, consumed $145 billion-worth of microchips of all kinds (see chart). But the output of China’s domestic chip industry was only one-tenth of that value. And in some types of high-value semiconductor—the processor chips that are the brains of computers, and the rugged and durable chips that are embedded in cars—virtually all of China’s consumption is imported.

To help them achieve their dream, the authorities realise that they must buy as much foreign expertise as they can lay their hands on. In recent months, state-owned firms and various arms of government have been rushing to buy, invest in or do deals with overseas microchip firms. On January 17th the south-western province of Guizhou announced a joint venture with Qualcomm, an American chip designer, to invest around $280m in setting up a new maker of specialist chips for servers. The province’s investment fund will own 55% of the business. Two days earlier, shareholders in Powertech Technology, a Taiwanese firm that packages and tests chips, agreed to let Tsinghua Unigroup, a state-controlled firm from the mainland, buy a 25% stake for $600m.

Officials argue that developing a home-grown semiconductor industry is a strategic imperative, given the country’s excessive reliance on foreign technology. They can point to the taxpayers’ money that politicians in America, Europe and other parts of Asia have lavished on their domestic semiconductor industries over the years.

China’s microchip trade gap is, by some estimates, only around half of what the raw figures suggest, since a sizeable proportion of the imported chips that Chinese factories consume go into gadgets, such as Apple’s iPhones and Lenovo’s laptops, that are then exported. Even so, a policy of promoting semiconductors fits with the government’s broader policy of moving from labour-intensive manufacturing to higher-added-value, cleaner industries.

Morgan Stanley notes that profit margins for successful semiconductor firms are typically 40% or more, whereas the computers, gadgets and other hardware that they go into often have margins of less than 20%. So if Chinese firms designed and made more of the world’s chips, and one day controlled some of the underlying technical standards, as Intel does with personal-computer and server chips, China would enjoy a bigger share of the global electronics industry’s profits.

In the government’s earlier efforts to boost domestic manufacturing of solar panels and LED lamps, it spread its largesse among a lot of local firms, resulting in excess capacity and slumping prices. This time it seems to be concentrating its firepower on a more limited group of national champions. For instance, SMIC of Shanghai is set to be China’s champion “foundry” (bulk manufacturer of chips designed by others). And HiSilicon of Shenzhen (part of Huawei, a maker of telecoms equipment) will be one of a select few champions in chip design.

Most intriguing of all, Tsinghua Unigroup, a company spun out of Tsinghua University in Beijing, has emerged in the past year or so as the chosen champion among champions, a Chinese challenger to the mighty Intel. Zhao Weiguo, the firm’s boss, started out herding goats and pigs in Xinjiang, a remote province in north-western China, to where his parents had been exiled in the 1950s, having been labelled as dissidents. After moving to Beijing to study at the university, Mr Zhao made a fortune in electronics, property and natural resources, before becoming chairman and second-largest shareholder (after the university itself) at Tsinghua Unigroup.

The company’s emergence from obscurity began in 2013 when it spent $2.6 billion buying two Chinese chip-design firms, Spreadtrum and RDA Microelectronics. In 2014 Intel bought a 20% stake in its putative future rival, for $1.5 billion, as part of a plan for the two to work together on chips for mobile devices, an area in which Intel has lagged behind. In May last year Tsinghua spent $2.3 billion to buy a 51% stake in H3C, a Hong Kong subsidiary of Hewlett-Packard that makes data-networking equipment. And in November it announced a $13 billion share placement to finance the building of a giant memory-chip plant.

Source: Chips on their shoulders | The Economist

11/02/2015

Chinese Companies Named and Shamed on List of Deforestation ‘Powerbrokers’ – China Real Time Report – WSJ

Foshan Saturday Shoes , headquartered in southern China, might not be a Fortune 500 company. But on Wednesday, it and 29 other Chinese companies landed on a different kind of powerhouse list.

Launched by research group the Global Canopy Programme, the so-called “Forest 500” list aims to chart out the 500 companies, countries and investors that play the biggest role in what they term the “global deforestation economy.” Together, the group said, those 500 control the global supply chains of commodities such as timber, palm oil and beef that together account for more than $100 billion in trade.

It’s not just appetite for exotic timbers or plain old plywood that’s landed China a particularly prominent role in that ranking, said the Global Canopy Programme’s Mario Rautner. From demand for soybeans to land-intensive cattle and their sundry byproducts, the country is one of the most important driving forces helping raze trees and clear land overseas, he said.

Foshan Saturday Shoes scored a 1 out of a 0-5 ranking measuring adherence to various sustainability initiatives and reporting and transparency, among other factors, with 0 being the lowest score possible. Chinese dairy giant Mengniu also scored a 1, as did food processing company COFCO.  Mengniu and COFCO didn’t immediately respond to a request for comment. A representative for Foshan Saturday Shoes said he didn’t see any connection the company had to deforestation and wasn’t in a position to comment on it.

The list aims to evaluate how well the ranked companies are doing in the fight against deforestation. Among countries that import heavily from tropical forest regions – accounting for 35% of global leather imports from such areas, for example – China scores conspicuously poorly, he said, behind neighbors such as Japan, India and Korea. The study examined public procurement policies, governance and commitment to reducing deforestation.

Inclusion on the list by itself isn’t necessarily indicative of their contribution to deforestation, Mr. Rautner said. “We’re not saying these 500 are causing deforestation directly,” he said. “They are powerbrokers.” For example, various multinationals’ performance was praised, depending on their participation in initiatives such as the Consumer Goods Forum, a corporate alliance that has resolved to try and achieve zero net deforestation by 2020.

via Chinese Companies Named and Shamed on List of Deforestation ‘Powerbrokers’ – China Real Time Report – WSJ.

19/04/2014

India’s Mobile Marketers Try Phone Calls to Reach Rural Consumers – Businessweek

In many parts of the world, businesses relentlessly market to customers via their Web-connected smartphones, slipping pitches into everything from interactive games to graphics-laden productivity apps. Not so in rural India: To better reach the country’s 833 million villagers, Unilever (UL) is delivering free Bollywood music to their basic cell phones via old-fashioned phone calls.

In India, Mobile Ads Mean Phone Calls

Between the popular tunes and cheesy jokes presented during the 15-minute recorded programs served up by Unilever’s mobile phone music service, users listen to four product ads. Consumers are biting: In March, at least 2 million people subscribed to the free service available in two states, says Anaheeta Goenka, executive director of Lowe Lintas & Partners, the agency handling the campaign for the world’s second-biggest consumer company. The service expanded to Uttar Pradesh, India’s most populous state, on March 31.

Companies from Unilever to PepsiCo (PEP) to Mondelēz International (MDLZ) are turning to mobile campaigns to win over consumers who live in locales where cable television or even newspapers may have limited reach. In a country where most people don’t live in big cities and 88 percent of phones aren’t smart, the tuneful approach makes sense because rural spending growth now exceeds that of India’s urban centers. And mobile phone ads cost less and are more targeted than mass media campaigns on the subcontinent.

via India’s Mobile Marketers Try Phone Calls to Reach Rural Consumers – Businessweek.

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