Posts tagged ‘YouTube’

30/07/2015

Behind the Surge in Chinese Tech Startups – China Real Time Report – WSJ

In 2009, then-Google executive Kai-Fu Lee wrote a letter to Chinese college students discouraging them from the start-up world. Young people then simply weren’t ready to strike out on their own, he said. The gist, he said: “Don’t start a company. It’s tough. There are wolves out there.”

Today, he says, China’s young people are themselves proving to be an innovative pack. Internet availability, manufacturing know-how and the smartphone revolution have fueled a surge of Chinese startups in China over the past few years, many run by members of a post-digital generation of youngsters. The rush has led to a wave of investment in Chinese startups by investors looking for the next Alibaba, and thrown into question China’s longtime reputation as a market dependent on copycatting.

Back then, “there were so few serial entrepreneurs in China,” he said on Thursday at Converge, a technology conference co-hosted by The Wall Street Journal and f.ounders. “We really had to find either very young people or find professional managers or senior engineers out of companies like Google and Baidu and help them start a company.” Now, he says, “there are serial entrepreneurs everywhere.”

In some places, the rush may be getting ahead of itself. Mr. Lee—now chairman and chief executive of investment firm and tech incubator Innovation Works—sees “totally crazy” valuations among Chinese tech initial public offerings. Many of the best already went public overseas, including in the U.S. The few left in China “have been blown out of proportion,” he said, adding, “everybody’s chasing those few stocks.”

But overall, he says, “I’m very bullish about the future.”

Mr. Lee, famous in China for his roles at Google and Innovation Works, is also a social-media presence. He says that since forming Innovation Works in 2009 he has seen attitudes change among young Chinese.

“They grew up their total lives on the Internet, unlike us, who have all this baggage,” he said.

That’s potentially good news for Beijing, which is looking to sustain growth by broadening the world’s No. 2 economy, making it more than the world’s factory floor.

Innovation may take a different form than what the U.S. expects, Mr. Lee said. Innovators in China and elsewhere, rather than inventing the next iPhone, “can change the world because of a very clever business idea.”

“China is completely ready to build a Facebook-equivalent type of company, an Uber-equivalent type of company, in many other areas, because the market is very large and the people are very innovative,” he said.

Innovation Works currently sees promise in startups with products like a piano that can teach the user how to play, a household robot and even an online joke platform “for people to share the embarrassing moments in their lives.” And then there’s a venture built around a Chinese girl band, SNH48, that takes a page from Japan’s AKB48 and hopes to make money selling virtual products to an online community of fans.

Even if many of the ideas from China’s startups are themselves derivative, he said, “they will wow people.”

via Behind the Surge in Chinese Tech Startups – China Real Time Report – WSJ.

26/04/2012

* Understanding social media in China

McKinsey Quarterly: “The world’s largest social-media market is vastly different from its counterpart in the West. Yet the ingredients of a winning strategy are familiar.

No Facebook. No Twitter. No YouTube. Listing the companies that don’t have access to China’s exploding social-media space underscores just how different it is from those of many Western markets. Understanding that space is vitally important for anyone trying to engage Chinese consumers: social media is a larger phenomenon in the world’s second-biggest economy than it is in other countries, including the United States. And it’s not indecipherable. Chinese consumers follow the same decision-making journey as their peers in other countries, and the basic rules for engaging with them effectively are reassuringly familiar.

In addition to having the world’s biggest Internet user base—513 million people, more than double the 245 million users in the United States. China also has the world’s most active environment for social media. More than 300 million people use it, from blogs to social-networking sites to microblogs and other online communities. That’s roughly equivalent to the combined population of France, Germany, Italy, Spain, and the United Kingdom. In addition, China’s online users spend more than 40 percent of their time online on social media, a figure that continues to rise rapidly.

This appetite for all things social has spawned a dizzying array of companies, many with tools more advanced than those in the West: for example, Chinese users were able to embed multimedia content in social media more than 18 months before Twitter users could do so in the United States. Social media began in China in 1994 with online forums and communities and migrated to instant messaging in 1999. User review sites such as Dianping emerged around 2003.  Blogging took off in 2004, followed a year later by social-networking sites with chatting capabilities such as Renren. Sina Weibo launched in 2009, offering microblogging with multimedia. Location-based player Jiepang appeared in 2010, offering services similar to foursquare’s. This explosive growth shows few signs of abating, a trend that’s at least partially attributable to the fact that it’s harder for the government to censor social media than other information channels. That’s one critical way the Chinese market is unique.

As you shape your own social-media strategy, it’s important to fully understand some other nuances of the country’s consumers, content, and platforms.”

via Understanding social media in China – McKinsey Quarterly – Marketing & Sales – Digital Marketing.

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