Chinese media’s relentless focus on the achievements and personal life of President Xi Jinping represents a sharp break with recent leadership practice in China, which has studiously avoided the personality cult that surrounded Mao Zedong. WSJ’s Andrew Browne traveled to Liangjiahe, the cave village in northern China where Mr. Xi was banished during the Cultural Revolution, to answer a question: Is it all about personal aggrandizement? Or is it a media-driven effort by the troubled Communist Party to capitalize on an immensely popular president?
It may be both. Just over two years into his term, three major anthologies of Mr. Xi’s speeches and writings have rolled off the official printing presses. The Chinese characters for “China Dream,” Mr. Xi’s catchphrase for national rejuvenation, are plastered across subway stations, bus stops and billboards. Party newspapers extol the “Spirit of Xi Jinping.”
There’s an irony, of course, in Mr. Xi taking a leaf from Mao, who persecuted his father. But Mr. Xi’s main goal is to save the Party. That means preserving Mao as a symbol of Communist rule.
CHINDIA ALERT: You'll be living in their world, very soon 
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