Market research firm Euromonitor has just released a study on the grooming habits of the world. It has one rather surprising finding – Indians are slathering on massive dollops of tanning lotions. Indians are apparently second only to Chinese in consuming what the researcher calls self-tanning products.
It doesn’t add up.
Indians are the highest consumers of whitening creams, the same survey shows, and that is unsurprising. The country’s problematic preference for fair skin is well known. Fairness cream ads featuring big Bollywood stars are ubiquitous. In 2010, AC Nielsen estimated the size of the market for skin whitening products at $432 million.
But there is not a single well-known brand of skin-tanning lotions in the country.
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