T WAS not a typical government press conference. A journalist had asked a mayor some pointed questions about the safety of a paraxylene chemical factory planned for her city—the same type of plant that has prompted environmental protests around China. The mayor dodged the question in standard government-speak when the reporter, a portly man in a checked shirt and blue jeans, rudely interrupted her: “Please answer my question directly.” The room erupted with laughter.
This was, it turns out, a class at the China Executive Leadership Academy Pudong (CELAP) in Shanghai—one of five national schools for training Communist Party members. The “mayor” and the “journalist” were both low-level officials from Zhengzhou, an inland city, simulating a real-life situation in a class teaching functionaries how to cope with today’s media.
The party still exerts firm control when it comes to anything sensitive. But outside politics the media landscape has changed completely. Consumer programmes, investigative reporters and a noisy mix of microbloggers and middle-class NIMBYs are holding the party more to account. The classes at CELAP demonstrate that the leadership has understood what is at stake, even if it is still learning how to deal with it. Some of the party’s biggest recent problems have come from mishandling the newly probing media.
The message of the classes is clear: officials must be more responsive to the press and the public even as they toe the party line. Environmental protests, angry villagers talking to global media and spokesmen stumbling in news conferences have become teaching opportunities.
via The party and the media: Learning to spin | The Economist.
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