Chindia Alert: You’ll be Living in their World Very Soon
aims to alert you to the threats and opportunities that China and India present. China and India require serious attention; case of ‘hidden dragon and crouching tiger’.
Without this attention, governments, businesses and, indeed, individuals may find themselves at a great disadvantage sooner rather than later.
The POSTs (front webpages) are mainly 'cuttings' from reliable sources, updated continuously.
The PAGEs (see Tabs, above) attempt to make the information more meaningful by putting some structure to the information we have researched and assembled since 2006.
Image copyright TAOBAO/SINA WEIBOImage caption Taobao confirmed that this was no April Fools joke
An online buyer has won an opportunity to launch a commercial rocket for 40 million yuan ($5.6m; £4.5m) in central China, it’s reported.
According to the official People’s Daily, popular online shopping platform Taobao live-streamed the sale of a commercial rocket yesterday evening.
The official China Daily said that the rocket was “a small launch vehicle” in the city of Wuhan, Hubei Province, which has already seen eight commercial launches.
Buyers were told that they could paint the body of the rocket and the launch platform, and that they could visit the launch site and control the launch.
Image copyrightT AOBAO/SINA WEIBOImage caption Celebrity sales anchor Wei Ya has more than seven million Weibo followers
Posters advertising the livestream, headed by celebrity shopping anchor Wei Ya, went viral on Wednesday 1 April, leading many to speculate they were part of an April Fools joke.
But national newspaper Global Times says that Taobao confirmed that “this is for real” in an online post.
It hints that the decision to sell a rocket experience, headed by Chinese entrepreneur Luo Yonghao, followed an earlier online poll where netizens were asked whether they’d rather win a “rocket, a satellite, a partner or a cleaning lady”.
‘How to choose the first rocket in your life?’
China Daily says that this was “the world’s first live broadcast of a rocket sale” and the livestream has attracted considerable attention online.
Media have noted that the livestream of the event, watched by millions, has been an opportunity to re-promote what Wuhan has to offer, since it made international attention as the original epicentre of the Covid-19 virus.
As well as promoting Wuhan’s Aerospace Science and Technology & Rocket Technology, the livestream was also interspersed by footage highlighting the hard-working efforts of medical workers in the city.
The name of the buyer has not been revealed, but this is not the first time that an online buyer has purchased an air vehicle for millions of dollars. In November 2017, two Boeing 747 jets were bought on Taobao in an online auction.
Image copyright TAOBAO/SINA WEIBOImage caption Taobao confirmed shoppers could buy a rocket on their platform
A first batch of 72 bookstores are launching on food delivery platform Meituan “as soon as next week”
Booksellers in China’s capital city have been struggling to stay afloat due to reduced footfall during the epidemic
For illustration: coffee and cake in front of a shelf of books at a bookstore. Photo: SCMP / Dickson Lee
Bookstores in Beijing, struggling to survive amid the coronavirus epidemic, are teaming up with a popular food delivery app to help get books into the hands of readers.
The initiative, co-launched by food delivery company Meituan Dianping and the municipal government of Beijing, will feature a first batch of 72 bookstores.
“Due to the epidemic, 80 per cent of physical bookstores are closed,” the publicity department of the Communist Party of China’s Beijing Municipal Committee told local media. “Although many of them try to launch online programmes to keep customers, it doesn’t make a substantial income for stores … companies want the government to coordinate more resources and platforms to help them.”
The bookstores will not have to pay a fee to join the programme, according to the Beijing publicity department.
Users will be able to purchase books on Meituan “as soon as next week”, the food delivery company said in a statement. “After the launch, we will support bookstores by charging them lower service fees, providing subsidies and launching reward plans to help them get on board quickly,” the company added.
China’s smartphone brands adapt to life under coronavirus restrictions
17 Feb 2020
Bookstores in China’s capital city have been hit hard by the coronavirus outbreak. About 60 per cent of 248 stores in Beijing said they expected their revenues to drop more than 50 per cent year-on-year, while only 48 per cent said their cash flows were sufficient to support operations for another one to three months, according to a report by the Beijing Institute of Culture Innovation and Communication.
With fewer customers patronising physical stores and pressure from rent and employee salaries, more bookstores are looking toward online channels to increase sales. Among those interviewed by the Beijing Institute of Culture Innovation and Communication, 21.8 per cent said they were now selling books only via online channels, 48 per cent had tried advertising on social media platforms like WeChat and Weibo, while 16.9 per cent are promoting books on video-sharing platforms like Douyin and Kuaishou.
An interior view of a bookstore, Bookworm, at Sanlitun, Beijing. File photo: SCMP
Last week, Beijing-based bookstore chain OWSpace, which has 15 year history selling books and drinks, posted an appeal on its WeChat account for loyal customers to pay a 50 yuan to 8,000 yuan membership fee to help with its cash flow.
Among their four physical stores in China, only one in Beijing remains open and traffic is a tenth of what it was before the outbreak, it said.
“The store can only sell 15 books a day on average, and more than half are bought by our own staff. We expect our revenue in February to drop 80 per cent compared to other years,” OWSpace said in the post.
Wu Yanping, the general manager of OWSpace’s offline stores, said one of the chain’s stores in Beijing is joining Meituan’s book delivery platform. The store remains physically closed because it is located in an office park that prohibits anyone who travelled out of Beijing from entering before they complete the mandatory 14-day quarantine period.
“Our Dongfeng store is closed for now but even if it opens later, it will not have much traffic [because of the travel restrictions]. So we hope to sell books along with our coffee and drinks on the delivery platform even with the store closed,” Wu said.
Beijing has initiated a range of measures to help keep bookstores afloat, including subsidising their rent, rewarding stores that stay open during the epidemic and encouraging bookstores to expand their sales channels online.
Wu said that since OWSpace posted its appeal letter, it managed to reopen another store in Hangzhou, in the eastern province of Zhejiang, and traffic to both stores has been “gradually recovering to just under 50 per cent of a normal day [before the outbreak]”.
OWSpace also conducts live streams on Taobao three times a week to introduce books, encourage viewers to appreciate literature and sell the store’s peripheral products.
“Readers are quite enthusiastic about it. There were almost 10,000 people watching our last live stream” Wu said.
Taobao is an e-commerce platform operated by Alibaba Group Holding, which is the parent company of the Post.
The enterprise collaboration industry in China is forecast to achieve a compound annual growth rate of 12.4 per cent over five years to reach US$7 billion by 2024
Tencent has been accused of using its market dominance with WeChat to stifle competition. Photo: Reuters
Tencent’s super app WeChat, with a user base of 1.2 billion people, has blocked links from a ByteDance remote work tool as Chinese tech giants fight for dominance in the burgeoning enterprise collaboration market.
The latest move adds another ByteDance app to WeChat’s blacklist, which already includes Douyin, the Chinese version of TikTok, and its sister platform Xigua Video, amid ongoing accusations that Tencent uses its market dominance to stifle competition.
Feishu, the Chinese version of ByteDance’s productivity tool Lark, said Saturday that users could not open any of its links on WeChat, nor could they share name cards to invite colleagues.
Feishu said WeChat did not provide advance notice of the ban, adding that the move has “significantly affected work efficiency and user experience” at a time when many companies in China have moved their office operations online to limit the spread of coronavirus infections.
Instead, Lark users need to copy the link and open it in a browser instead of opening it directly via WeChat.
Tencent launches new social apps as flagships WeChat and QQ show their age
13 Dec 2019
A WeChat representative declined to comment other than to cite the company’s regulations on external links. The rules, introduced in October 2019, said the platform will punish websites or apps that send links to “mislead or entice users to download or redirect to an external app”. Punishment includes blocking their domain name from opening in WeChat.
Xie Xin, a ByteDance vice president overseeing Feishu, said the app does not support sign-ups using a WeChat account nor does it enable the sharing of documents or messages on the Tencent app.
In addition to blocking the ByteDance app, WeChat also suspended two tech-focused media websites, 36Kr and ITHome, from publishing posts on the platform after they reported the Lark case over the weekend. The relevant articles have also been removed from WeChat.
The WeChat representative said it did not force media to delete their articles. Rather, the media in question have violated WeChat’s rules on multiple occasions.
The enterprise collaboration industry in China, which has received a huge boost from the health crisis, is forecast to achieve a compound annual growth rate of 12.4 per cent over five years to reach nearly 49 billion yuan (US$7 billion) by 2024, according to the Qianzhan Industry Research Institute.
Feishu is a small but fast-emerging player in the sector, jumping 40 places from late January to become the 15th most downloaded business iOS app on Monday. However, it still lags far behind Alibaba’s DingTalk and Tencent’s WeChat Work and Tencent Meeting, which ranked as the top three among business iOS apps in China as of Monday, according to App Annie.
Alibaba is the parent company of the South China Morning Post.Tencent has also blocked apps from other Chinese tech giants. Links from Taobao, Alibaba’s online marketplace, and Haokan, a short video app from Baidu, cannot be accessed on WeChat. In contrast, Tencent allows the sharing of links from JD.com and PDD pages, online marketplaces in which it owns a financial stake.
“Having more than 1 billion users, [WeChat] has a monopolistic position in the market,” said Wang Sixin, a professor at the Communication University of China who specialises in media policy and rules. “Under these circumstances, Tencent has to have legitimate reasons to block other apps, otherwise it’s taking advantage of its dominance to force out smaller rivals.”
In April 2019, a Chinese lawyer sued Tencent under the country’s anti-monopoly law, charging that the company’s actions infringed on his rights as a user. In December, the intellectual property court in Beijing heard the case, with Tencent representatives arguing that WeChat did not prevent users from sharing links and using the app on other platforms, Southern Metropolis Daily reported. The court has not yet reached a verdict.
Besides enterprise collaboration, Tencent and ByteDance are coming up against each other in other markets. Last week Tencent began testing a short video function for WeChat, a sector dominated by TikTok and Douyin, while ByteDance plans to
We can’t know a definitive overall number as the virus spreads across China, but to give an idea of the scale of the demand, let’s start by looking at the situation in Hubei province, the epicentre of the outbreak.
Just dealing with medical staff alone, there are an estimated 500,000 across the province.
Medical advice in China is to change face masks regularly, as often as four times a day for medical teams, which would require two million masks each day.
This is the procedure being followed in one of the main hospitals in Wuhan, the largest city in Hubei province.
We don’t have a breakdown for the numbers of medical staff in other significantly affected provinces, but it would be reasonable to assume a similar pattern of usage, as coronavirus infections spread.
Then there’s the widespread use of face masks among the ordinary population, whether or not they’ve been instructed to do so by the authorities.
More than half a million staff working on public transport in China have been told to use masks
There are reports that some shops, businesses and other public premises have told people to use masks if they want to enter
It’s also important to say that culturally, it’s quite common for people in China to wear face masks, both as general protection and if they feel they are getting ill.
So, although we can’t know overall numbers of masks needed, it’s clear there’s already a huge demand which is only going to increase across China, particularly as people head back to work in mid-February after the New Year holiday.
How many is China producing?
Under normal circumstances, China produces around twenty millions masks each day. That’s estimated to be around half of all masks made globally.
However, Chinese production has currently been cut to around 10 million, both because of the New Year holiday as well as the impact of the virus itself.
That’s clearly not sufficient to meet even the current demand in China.
In addition, it’s the higher-quality masks which are most effective, and most needed.
One type, known as the N95 respirator, is designed to filter at least 95% of airborne particles, and is more effective than an ordinary surgical or medical mask, which also needs to be changed more frequently.
China currently produces each day around 600,000 of these high-quality masks, according to figures from the Ministry of Industry.
One province, Zhejiang, reported on 27 January that they needed a million of these masks each day, and other provinces have said they are only just able to meet demand for these high-quality masks.
In addition, hospitals don’t have large stockpiles of these masks – in most cases, only enough to last two weeks.
Across China, there have been reports of shortages and soaring prices, as people have rushed to buy masks.
To give an idea of this demand, the Chinese online shopping site Taobao says than in just two days in January, they sold more than 80 million masks.
Can China get masks from abroad?
China bought 220 million face masks between 24 January and 2 February, with South Korea one of the countries supplying them.
Since the beginning of February, the authorities have also removed tariffs and duties on imported medical supplies.
The US firm, 3M, which is a major producer of high-quality face masks, says the company is increasing production to meet global demand.
The UK-based Cambridge Mask Company, which makes high-quality respirator masks, says it has faced unprecedented demand, and has completely sold out.
Image copyright GETTY IMAGESImage caption A pharmacy in Singapore: Supplies have been bought up in countries outside China
Some countries, such as Taiwan and India, have banned the export of protective clothing such as face masks.
Taiwan says it wants to prioritise the protection of its own citizens, and has announced a rationing system for buying face masks.
There have also been reports of shortages in countries outside China because of panic buying, as fears grow about the global spread of the coronavirus.
Suspects rounded up after people complain of being duped into making donations to support non-existent temples
One woman says she handed over US$4,600 after being told that charitable gesture would help her live to be 400
One victim of the alleged scams said she was told she could live for 400 years if she handed over her money. Photo: Thepaper.cn
Police in southeast China have detained 100 people on suspicion of being part of a criminal network that cheated members of the public out of 50 million yuan (US$7 million) by preying on their superstitions and generosity.
Authorities in Ningguo, Anhui province launched an investigation in May after receiving a number of complaints about the activities of several groups posing as fortune-tellers on social media platforms like Weibo, financial news outlet Caijing reported on its website on Tuesday.
One of the groups, which operated on the Twitter-like service under the name “Kanxiang Zen Master”, was run by a local man surnamed Zhang and had 12 million followers, the report said.
Adverts for online fortune-telling services are common in China. Photo: Thepaper.cn
In one alleged scam, members of the group were told they would receive good luck if they made a donation to support a “famous temple”. But when a man who gifted 10,000 yuan via WeChat Pay checked on the address of the recipient, he found it was a residential address in the city of Xuancheng and not a place of worship, the report said.
When police investigated, they found Zhang had links to seven criminal groups in Anhui and neighbouring Jiangsu province, which between them operated about 60 fortune-telling accounts on Weibo, several of which had more than 10 million followers. The Kanxiang Zen Master account has since been removed from the platform.
Six Chinese wanted for internet scam arrested in Vanuatu
A number of the gangs were registered as media companies and operated as semi-professional organisations with formal recruiting procedures and regular conferences to plan their fraudulent activities, the report said, adding that they had been operating for at least two years.
Police in July staged a series of raids to round up the suspects and confiscated associated equipment, including computers, vehicles and mobile phones, the report said.
Authorities in Ningguo have appealed for more victims to come forward.
A separate report by Shanghai-based news outlet Thepaper.cn said that some of the suspects also used e-commerce sites such as Taobao and the messaging service WeChat to promote their fortune-telling services.
Taobao is owned by Alibaba Group, which also owns the South China Morning Post.
In one case, a woman from the city of Changshu in Jiangsu said she made multiple payments – totalling about 33,000 yuan – to a fortune-teller she met on WeChat who said the money would be used to buy incense for use in offerings to the gods.
She said she reported the alleged fraud after starting to doubt the fortune-teller’s claims, including one that said if she made the donations she could live for up to 400 years.
Alibaba, Weibo and Tencent, which owns WeChat, have been contacted for comment.
Image copyright TIKTOK/SINA WEIBOImage caption A video and associated posters went viral showing a girl making an OK signal as a subtle way of asking for help
A video showing a Chinese girl using a clever technique to signal she needs help has been widely shared on popular social network TikTok – and is making the authorities nervous.
She is shown being escorted away by a stranger in an airport. Unable to make a cry for help, she makes a subtle hand gesture that looks like the signal for “OK”.
This alerts a passerby, who immediately begins to argue with the man, and helps others recognise that the girl is being held against her will. She is then reunited with her parents.
So why has the video created such a big reaction on Chinese social media, and made the authorities so upset?
The hand gesture
Image caption The “OK” hand gesture reversed looks like the number sequence “110”
While the “OK” gesture is pretty widely understood around the world as a positive gesture, simply turning your hand so that you are facing your palm conveys a subtle message in China.
If two fingers are pressed together, your hand can look like the numbers “110” – which in China is the emergency contact number for the police.
Consequently, the video, which features actors, shows a subtle way that a child can get a message out if they are in trouble.
To push this message home, at the end of the video, a man tells viewers to “spread this gesture” so that people can signal if they are in need of help “in the event of coercion, kidnapping, or fear of your life”.
The authorities don’t like it
Image copyright PIYAOImage caption China’s top disinformation bureau said the ‘OK’ signal as a sign of distress was absolutely not OK
The video has the appearance of a public service announcement, so many social media users assumed it had the backing of the police.
The Chengdu Economic Daily says that videos being shared on TikTok predominantly attributed the footage to the police. However, the actual origins of the video are unknown.
Today, official media are spreading the message of China’s official disinformation platform Piyao, which criticises the video for being misleading, and says the police had no involvement with it.
“Such a gesture is meaningless as an alarm,” it says, and argues that it might actually be counter-productive in allowing an individual to find help if they need it.
It says that it has “never publicised or promoted such an alarm method in public”, and urges readers to follow the traditional method of calling the police if they need assistance or suspect someone else needs help.
Social media users think it’s a good idea
Despite the authorities distancing themselves from the footage and associated advertising campaigns that have suddenly sprung up on TikTok, a huge debate has broken out online about whether the simple signal might actually be effective in helping Chinese people understand if somebody is under duress.
Some on the popular Sina Weibo microblog say that “shouting for help is more practical than gestures”, and others note that the simple signal might “mislead people” and could lead to accidental interventions where none are necessary.
But in a country where tight authoritarian controls are in place and people are unable to freely speak openly, some are praising this seemingly small action to attract attention if someone’s under duress.
“In fact, this kind of gesture could really be promoted for help in the country”, one user says.
“As long as everyone is in agreement, we can still use it, it is still possible,” another says. “As long as we’re united in our understanding.”
Numbers as a symbol of rebellion
Image copyright TAOBAOImage caption Taylor Swift’s 1989 album caused problems for Chinese censors as the singer is popular, but the number “1989” is sensitive
Number sequences have long proven an effective way for social media users to criticise the authorities, without immediately alerting government censors, who regularly screen platforms for sensitive words.
People have found ways to talk about the Tiananmen Square massacre of 1989 – which the government has heavily censored for three decades – by using number sequences such as “46” (4 June), “64” (June 4) or “1989”.
The authorities have wised up to number sequences being used and are known for censoring many of these. But such strict censorship does mean that sometimes innocuous posts are removed by mistake.
Image copyright AFPImage caption During the 2014 Hong Kong protests, demonstrators showed their anger for then-leader CY Leung by calling him “689”
Cryptic number sequences and hand gestures have proven particularly effective in helping protesters in Hong Kong unite on a shared message.
Online users have been able to voice criticism of their leadership in recent years by referring to them based on the number of votes that elected them into office.
Consequently, “777” has become a nickname for Hong Kong’s chief executive Carrie Lam. Her predecessor, CY Leung, was known as “689”.
Graphic on hand signals used by protesters in Hong Kong to communicate and to keep their supply-lines stocked with vital equipment http://u.afp.com/Jsjm
As protests have dominated Hong Kong in recent months, it has also become apparent that demonstrators have been able to organise themselves by communicating subtle hand signals across crowds.
Graphics showing DIY hand signals that they can use if they need supplies such as eye masks, helmets or face masks, have circulated widely on platforms like Twitter.
Which is why a small, seemingly innocuous hand gesture, going viral in mainland China and getting huge public support, would undoubtedly unsettle the authorities.
Adult consumers are fuelling a boom in China’s toy collectibles market
Men are spending thousands of dollars on figurines to express their identity, boost their street cred, and indulge their inner kid
Chinese collector Don Tang with artist Jason Freeny at the Jason Freeny X-Soul Station exhibition in Shanghai. Photo: Don Tang
Don Tang is proud of his toys. So much so that the Shanghai resident, 32, puts them on display both in his home and in the office of the company he runs.
And there are plenty to display. Tang, 32, has some 100 collectibles and the number is growing all the time. Each month he sets aside 2,000 yuan (US$280) to buy the top trending toys, newest releases, or one-of-a-kind items – either from physical stores, online or at toy conventions in China.
But the toys are not connected to his work as the CEO of a firm in the intellectual property sphere. They are simply a hobby, albeit one Tang takes seriously. The crowning jewel of his collection? A 6,000 yuan KAWS action figure bought in Tokyo, Japan.
“When I return home from work each day, I get to see [my toys] and it puts me in a good mood,” says Tang, who realises some people might not get the appeal of his hobby, but says it is an “addictive” pursuit and a way of appreciating designs and craftsmanship. Whether it’s SpongeBob SquarePants, Hello Kitty or Sesame Street, each toy has its own distinct, “lovable, cute, and personalised” identity, he says.
Remind you of someone? Hambuddha is a designer figurine made by Mighty Jaxx of Singapore that is aimed at the adult market. Photo: Mighty Jaxx
“When you look back at the toys that you collected at different times, you realise how your own aesthetic, tastes, and preferences have changed over time,” adds Tang, who would never dream of selling his precious collection.
Tang’s toy story is far from unique. Sales of toys and games in China – which produces 80 per cent of all the world’s toys – soared to 324 billion yuan in 2018, up from 135 billion yuan in 2013, according to market research company Euromonitor. Fuelling these sales is a growing army of toy connoisseurs just like Tang.
CASHING IN
Mighty Jaxx, a Singapore-based urban culture company that designs and manufactures collectibles and lifestyle products, is among the many companies benefiting from this surge in demand.
Its Chinese customer base accounts for 25 per cent of its projected revenue of S$10 million (US$7.21 million) for 2019 – and this proportion is expected to hit 40 per cent over the next few years, according to Mighty Jaxx’s founder and CEO, Jackson Aw, 30.
Smearing cannabis on your face: the latest Asian beauty craze
An avid toy collector himself, Aw first mused over the idea of turning his hobby into a viable business back in 2012. He ventured to Shenzhen in China for one month, knocking on factory doors just for a behind-the-scenes glimpse of the toy production process.
Being one of his first times to China, the mammoth scale of the industry came as a major “culture shock” to Aw.
Mighty Jaxx founder and CEO Jackson Aw. Photo: Toh Ee Ming
“I had always thought that it was just one giant machine that spits out parts and that was it. But there were rows and rows of hundreds of people printing, hand painting, assembling and using different skills just to produce one toy,” the Singaporean says.
Describing the visit as his “greatest education”, Aw was inspired to launch Mighty Jaxx from his bedroom with start-up capital of S$20,000 loaned from a bank through his parents.
Fast forward to today and his online business has worked with major brands such as Warner Brothers, DC Comics, Cartoon Network, MTV and New Balance, and shipped millions of products to collectors in over 50 countries. It is best known for its XXRAY figures, developed in partnership with artist Jason Freeny, which feature dissected Justice League characters such as Batman, Superman and Wonder Woman.
Hong Kong toy makers hope Asia’s largest toy fair will help boost flagging sales
But in its early days, the China market had intimidated Aw as a “big anomaly” that was still largely closed off. Aw had found it difficult to navigate the cultural norms and familiarise himself with unfamiliar business models.
Still, sensing China’s potential, his firm embarked on wide-ranging creative collaborations to tailor its offerings to the Chinese market – from creating yin-and-yang themed toys, celestial chicken fairy deities and the “Hambuddha” (a Buddha holding a pearl-shaped hamburger while on a lotus throne).
It also partnered with Chinese artist Chen Wei (who goes by the alias Cacooca) to develop a new Panda Ink collection, which depicts a panda in the midst of an everyday activity or hobby, such as hiking, playing video games or cuddling with cats.
Mighty Jaxx’s ‘Flow by 18 Uppercut’ has a yin and yang theme with white and black halves. Photo: Mighty Jaxx
It has also collaborated with other big-name artists and celebrities trending among Chinese consumers – such as Los Angeles-based dance crew Kinjaz, who found fame in China appearing on dance shows, and ABS, a leading graffiti crew based in Beijing’s 798 Art District – and has an upcoming collaboration with Taiwanese singer Show Luo.
But it is the comic and toy conventions that provide its biggest fans, typically men in their 20s to 40s who flock in from Beijing, Shanghai and Guangzhou.
Aw says these collectors have a huge appetite to splurge on high-end collectibles, which can range in cost from anywhere between US$10 to US$2,000.
Singapore sex toy sales buzzing thanks to ‘healthy’ branding
To these collectors, price is of little concern as they are looking for “tangible products to buy and show off their personality” and build their street cred among their friends, though they still prefer to stay under-the-radar about their collection to the general public, Aw says.
Today, Mighty Jaxx’s products are manufactured in nearly 20 different factories in Shenzhen and Guangzhou. It set up its first overseas office in Shanghai last year and is planning to open its second one in Suzhou by the end of 2019, according to Aw.
Besides growing Chinese affluence, Aw credits his company’s success to a greater exposure to Western influences and China’s own unique brand of pop culture taking off domestically.
He points to one of China’s biggest blockbusters Monster Hunt, a fantasy martial arts film of how monsters live among humans.
Mighty Jaxx’s celestial chicken fairy deity is aimed at the Hong Kong and mainland China market. Photo: Mighty Jaxx
“Outside China, you wouldn’t know what the hell it’s about. But the Chinese are creating their own unique narrative and developing their own intellectual property … That’s when we know the demand for original creation in different forms is truly there,” Aw says.
Likewise, consumers live in an age of a “mishmash of pop cultures and crossovers” and “subcultures becoming mainstream”, he says.
Citing how the business has teamed up with Team Hero, a China e-sports team comprising professional computer gamers, to roll out new figurines, Aw says: “It doesn’t mean that tattoo artists, skateboarders don’t buytoys … What seems to be separate demographics areconverging to become a multibillion-dollar market.”
Aw says the company is planning to expand from its current business model based on direct selling to collectors, to e-commerce distribution channels like Taobao and Tmall by the end of 2019.
He hopes eventually to set up the firm’s first retail store in Shanghai, as he believes the future lies in experiential retail.
“China has been cultivating that openness in recent decades, and we’re still very curious and excited for new things to happen [in this market],” Aw says. ■
Image copyright TAOBAO/SINA WEIBO
Image copyrightT AOBAO/SINA WEIBO
Image copyright TAOBAO/SINA WEIBO
CHINDIA ALERT: You'll be living in their world, very soon 