Posts tagged ‘China’

26/01/2015

China’s Xi Builds Support for Big Move: Putting Politics Ahead of the Economy – China Real Time Report – WSJ

Many observers—including U.S. President Barack Obama – claim that Chinese leader Xi Jinping has already consolidated his political power and now commands more authority at a far earlier point than his predecessors did when they ruled China.

On the surface, there seems to be ample evidence for this conclusion. In his first two years at the helm, Xi has taken out powerful political rivals, become a ubiquitous presence in the party media and put himself in a position to dominate policy making.

There’s also been unusual attention in the press to Xi’s experiences as an adolescence and his early days as a Communist party member, which praise Xi’s stamina as a sent-down youth (in Chinese) and his problem-solving talents as a cadre (in Chinese). Chinese media refer to China’s president colloquially as “Big Daddy Xi” and extol his visits and musings as major events. And last week, a series of oil paintings were unveiled on the website of the Ministry of Defense depicting Xi in his role as China’s paramount leader.

This hagiography seems to suggest Xi’s unassailable status.But there’s a better explanation for this relentless publicity: Because Xi’s embarking on a very different path for China, he needs all the positive promotion he can get.

Xi knows as well as anyone that governance in China has shifted. The move away from a Maoist-style dictatorship to a collective leadership means that only by enacting and implementing reforms can a Chinese leader stay upright and ahead politically. It’s authority over policy decisions–not power for its own sake–that drives China’s leaders.

For much of the last half-century, changing China through economic reform seemed to make far better sense than transforming the country through political revolution.

Deng Xiaoping, the chief architect of China’s economic transformation, changed the national focus to getting rich and kept conservative critics at bay; his successor, Jiang Zemin, extended Deng’s achievements by bringing businessmen into the Communist Party and ushering China further into the international economic order. Hu Jintao, who followed Jiang, concentrated on the parts of China’s population left behind by a booming economy—and worked to underwrite those officials who agreed with that approach.

Then along came Xi, looking to invert this equation—to put politics back in command of economics.

In Xi’s view, China’s economic boom hasn’t always enhanced the party’s image, because it’s also offered opportunities for government officials to engage in graft. The Communist Party’s previous emphasis on economics wasn’t the cure so much as part of a larger disease that made too many officials more concerned with growing their bank accounts instead of developing the country. The state of China’s GDP may be a major concern for some, but Xi’s focus on getting the party rectified first indicates that he disagrees. For Xi, only by pushing economics aside and focusing on politics—specifically, ideology–can party rule be protected.

In recent days, Xi and his supporters have been advertising ideology to supplant economics more ardently.

For example, instead of asking China’s universities to become engines of innovation that might invigorate economic growth, Xi and his comrades are seeking to enforce the Party’s control over the classroom.

Xinhua summarized a recent proposal to tighten ideological oversight, quoting a document instructing administrators, that “higher education is a forward battlefield in ideological work, and shoulders the important tasks of studying, researching and spreading Marxism, along with nurturing and carrying forward socialist values.”

The party main theoretical journal, Qiushi, jumped in with a widely-reprinted essay (in Chinese) that slammed those professors who “as part of some new fashion, use their positions of authority to discredit China.” These instructors, the commentary contended, “present views that are not part of the social mainstream.”

Others are also under pressure to bend to politics.

The China Law Society was told last week, according to one report, to “improve its decision-making advisory service to establish itself as a key think tank [by placing] more emphasis on collective thoughts rather than individual thinking.”

That’s a signal to institutions that are largely under party oversight to forego suggestions that hint at dissent and get back in line.

And a few days earlier, People’s Daily, the party’s flagship newspaper, sounded the same refrain of increasing ideological oversight of officials who might be still skeptical of Xi’s changes, devoting an entire page of its Tuesday edition to the need for “political discipline,” with one essay stating emphatically (in Chinese) that “without rules, there are no standards; without standards, a political party cannot exist.”

That sort of talk inspires politically conservative cadres who enjoy their reform in the shape of smackdowns. And building a high public profile is Xi’s way of saying to cadres and citizens alike that he’s the best man to prove that China needs politics to push economics.

via China’s Xi Builds Support for Big Move: Putting Politics Ahead of the Economy – China Real Time Report – WSJ.

24/01/2015

China’s Risks in Shedding Debt-Fueled, Investment-Led Growth – Businessweek

Few Chinese leaders are as revered as Deng Xiaoping. His late-1970s modernization drive led to an unrivaled run of high-speed growth. Chinese President Xi Jinping, who has big reform ambitions of his own, often evokes the memory of the paramount leader, who died in 1997. In 2012, shortly before he assumed the top government job, Xi signaled his own liberalization agenda by retracing Deng’s famous tour in 1992 of southern Guangdong province to promote economic reform. Last August, in a speech marking the 110th anniversary of the revolutionary leader’s birth, Xi, like his predecessors, recycled Deng-era slogans such as “socialism with Chinese characteristics.”

Is China Coming Down to Earth?

Deng’s legacy as the architect of Chinese modernity rides on a record of 10 percent average annual growth from 1980 through 2012. Xi oversees an economy that’s decelerating and that grew 7.4 percent in 2014, the weakest performance since 1990, when it grew 3.8 percent. The International Monetary Fund predicts that Chinese expansion will steadily decline to 6.8 percent this year and 6.3 percent in 2016, when archrival India is expected to eclipse China at 6.5 percent. All of which raises a question unthinkable a few years ago: Is the China growth miracle winding down for good?

China’s transformation from an agrarian backwater to a $9.2 trillion economy with globally competitive companies, including Xiaomi, Huawei, Baosteel, and Alibaba, has been remarkable. And plenty of countries would be thrilled with 6 percent growth. Yet China is also home to income inequality on par with that of Nigeria and Mexico, a rapidly aging populace, and a world-class environmental crisis. Years of politically driven investment with diminishing returns have led to too much debt and industrial overcapacity, as well as ghost cities with unfinished hotels and absurd ambitions. (You can soon visit Tianjin’s replica of Manhattan, provided you like your replica cities free of actual humans.) Loose credit conditions contributed to an unsustainable six-month, 63 percent stock price increase, prompting regulatory authorities on Jan. 19 to order the nation’s three biggest brokerages to stop adding new margin-trading accounts. The Shanghai Composite index tumbled 7.7 percent on Jan. 19, the biggest one-day drop since the financial crisis in 2008.

The total debt of the world’s No. 2 economy is roughly $18 trillion, or about 200 percent of GDP

China’s investment spending binge is packing less of a punch than it used to, according to the World Bank. From 1991 to 2011, it took $3.60 of investment to generate $1 of GDP growth. At the end of 2012 it required $5.40. Meanwhile, the country’s total debt—government, corporate, and household—is now roughly $18 trillion, or about 200 percent of total gross domestic product. “We’ve got the biggest debt bubble that the world has ever seen, and credit is continuing to grow [about] twice as fast” as the Chinese economy, says credit analyst Charlene Chu, a partner with Autonomous Research Asia in Hong Kong. Chinese officialdom is keenly aware of the problem. The growth model that delivered productivity spurts in the late 1990s—powered by reforms of state-owned enterprises and new technology brought in by foreign investors after the country’s admission into the World Trade Organization in the early 2000s—has lost its edge. As early as 2007, China’s then-Premier Wen Jiabao described his economy to the National People’s Congress as “unstable, unbalanced, uncoordinated, and unsustainable.”

Michael Pettis, a finance professor at the Guanghua School of Management at Peking University, says the Chinese experience has much in common with Brazil in the 1960s, the Soviet Union in the 1970s, and Japan in the 1980s. All resorted to what economists call the financial repression of households to accelerate development. Family savings were channeled primarily into bank accounts with regulated and below-market deposit rates. Banks then recycled the capital into low-interest loans for businesses to build factories at home and to export abroad.

When it works, and it did stupendously for China, the economy hits the fast lane and incomes grow so fast that consumers don’t mind getting low returns on their savings—or being ruled by an unaccountable one-party state. Unfortunately, research by Pettis shows, “every investment-led growth miracle in the last 100 years has broken down.”

Xi and Premier Li Keqiang are trying to avoid that fate by guiding China onto a more sustainable path that would bolster the role of consumer spending (about 34 percent of GDP, vs. 68 percent in the U.S. in 2013, the World Bank reports) and shift the economy to a more services-oriented model. They say they’ve mapped out more than 300 reforms that over time will reduce state intervention in the economy and energy price controls that favor manufacturers; the changes will also improve the social safety net and encourage market-driven deposit rates to get Chinese families saving less and spending more.

via China’s Risks in Shedding Debt-Fueled, Investment-Led Growth – Businessweek.

22/01/2015

China’s Communist Party Sounds Death Knell for Arrest, Conviction Quotas – China Real Time Report – WSJ

Former Chinese judge Jianwei Fang doesn’t mince words about the country’s practice of using arrest and conviction quotas to measure the performance of the country’s police, prosecutors and judges.

“It’s very stupid,” he says.

The Communist Party would appear to agree. This week, the party agency in charge of legal affairs, the Central Political and Legal Committee, called on the country’s legal institutions to “firmly abolish” the inclusion of goals for arrests, indictments, guilty verdicts and case conclusions in assessments of staff, the official Xinhua News Agency reported on Wednesday.

The demand from the committee appeared to reinforce a decision by the Supreme People’s Court in December to do away with court performance rankings based on quotas and lessen the importance of quotas in assessing performance.

Xinhua’s report drew a connection between performance standards in the Chinese legal system and a proliferation of wrongful convictions, including in death penalty cases. Some of those cases, it said, “were affected by the presumption of guilt, and were caused by an emphasis on confession over evidence, even torture.”

Mr. Fang, who worked as a junior judge in eastern China’s Zhejiang province in the mid-2000s, described the elimination of quotas as one of the most encouraging reforms to be announced following a major Communist Party meeting on rule of law in October.

“Different judges and different courts are competing based on these targets, which are highly unscientific and unreasonable,” he said. “They don’t mean anything.”

Conviction rates for criminal cases in China are well over 90%. It sometimes happens, according to Mr. Fang, that judges and prosecutors may suspect a defendant is innocent but still find him guilty and impose a suspended sentence in order to maintain good conviction numbers.

via China’s Communist Party Sounds Death Knell for Arrest, Conviction Quotas – China Real Time Report – WSJ.

21/01/2015

China’s “new normal” of investment brings new opportunity for win-win – Xinhua | English.news.cn

For the first time in its history, China has become a net capital exporter with outbound direct investment outnumbering foreign direct investment in 2014, presenting new opportunities for win-win cooperation with the rest of the world.

China's "new normal" of investment brings new opportunity for win-win

At the Annual Meeting of the World Economic Forum (WEF) scheduled for Jan. 21-24 in Davos, Switzerland, Chinese Premier Li Keqiang will expound on the Chinese economy‘s “new normal.”

Chinese investors channeled capital into 6,128 overseas firms in 156 countries and regions in 2014, with outbound investment reaching 102.89 billion U.S. dollars, up 14.1 percent from a year earlier, according to a press conference by the Ministry of Commerce (MOC) on Wednesday.

Growth was much faster than the 1.7 percent gain recorded in foreign direct investment, which was 119.6 billion dollars. This is the first time the two-way nominal capital flows have been near a balance.

“If the Chinese firms’ investment through third parties were included, the total ODI volume would reach about 140 billion dollars, which means China is already a net outbound investor,” said Shen Danyang, spokesman with MOC.

Chinese investors are investing in real estate, businesses and other assets overseas while growth at home is slowing. The country registered the slowest expansion pace in 2014 in 24 years, according to the GDP data released Tuesday.

The slowdown comes at a vulnerable time for the world economy — the eurozone is still at risk of another recession, the Abenomics has failed to drag Japan out of the mire, and investors are pulling out of emerging market funds.

Policymakers and investors were not prepared for a reality that after more than three decades on steroids, the world’s second-largest economy has been transitioned to a “new normal” of slower growth.

The market, crazy about speed and figures, seems to have missed the reality that the Chinese economy is healthier under the “new normal” featuring positive trends of stable growth, an optimized structure, enhanced quality and improved social welfare.

China’s sound economic fundamentals have not changed and the government will maintain macro-policies appropriate, Premier Li said during a meeting with Klaus Schwab, founder and executive chairman of the WEF on Tuesday.

The improvement of the quality and efficiency of the Chinese economy and its upgrading will make important contributions to maintaining the stability and healthy development of the world economy and finance, Li said.

The Chinese economy, shifting focus to consumption and investment from polluting heavy industry and manufacturing via complex reforms, will continue to function as a vital ballast for the world economy.

Besides, Beijing aims to create an open capital market by pushing ahead with a broad range of financial reforms to allow more foreign investment and encourage Chinese players to invest abroad. The more transparent and efficient allocation of the Chinese capital will have a positive effect on the global market.

In the process, China has proposed or promoted a host of initiatives and plans, such as the initiatives on the Silk Road Economic Zone, the 21st Century Maritime Silk Road, the BRICS Development Bank and the Asian Infrastructure Investment Bank.

It is fair to say that China’s capital export is creating life blood for the global economy to avoid the risk of declining.

In light of financial difficulty faced by Asia in realizing inter-connectivity and mutual access, China has pledged to contribute 40 billion U.S. dollars to setting up a Silk Road Fund to provide financial support for infrastructure construction, resources exploration and industrial cooperation for countries along the “One Belt and One Road.”

It is estimated that in the next decade, China’s outbound investment will total 1,250 billion dollars, giving more impetus to the worlds’ economic growth.

via Spotlight: China’s “new normal” of investment brings new opportunity for win-win – Xinhua | English.news.cn.

21/01/2015

As Obama visits, signs that India is pushing back against China | Reuters

When Sri Lanka unexpectedly turfed out President Mahinda Rajapaksa in an election this month, it was the biggest setback in decades for China’s expansion into South Asia – and a remarkable diplomatic victory for India.

Prime Minister Narendra Modi addresses a campaign rally ahead of state assembly elections, at Ramlila ground in New Delhi January 10, 2015. REUTERS/Anindito Mukherjee

Despite New Delhi’s protestations, diplomats and politicians in the region say India played a role in organizing the opposition against pro-China Rajapaksa.

His successor, President Maithripala Sirisena, has said India is the “first, main concern” of his foreign policy and that he will review all projects awarded to Chinese firms, including a sea reclamation development in Colombo that would give Beijing a strategic toehold on India’s doorstep.

India has pushed back against China elsewhere in the region since Prime Minister Narendra Modi took office in May, improving ties with Japan and Vietnam, both locked in territorial disputes with Beijing, and contesting a port project in Bangladesh that could otherwise have been a cakewalk for China.

The new robust diplomacy, which Modi calls “Act East”, has delighted Washington, which has been nudging India for years to dovetail with the U.S. strategic pivot toward the region.

When President Barack Obama makes a landmark visit to India starting Sunday, he will be the chief guest at New Delhi’s showpiece Republic Day military parade, and rarely for a presidential trip, is not scheduled to visit any other country before returning to Washington.

“What is appealing to me and my colleagues is the fact that Prime Minister Modi has undertaken to build from what has been a ‘Look East’ policy to an ‘Act East’ policy,” U.S. Assistant Secretary of State for East Asia and the Pacific Daniel Russel said in Washington last month.

“He has shown in word and deed his interest in involving India in the thinking and the affairs of the broader region. That’s very much to be welcomed.”

Washington made no bones about its distaste for Rajapaksa, who critics accuse of war crimes, corrruption and nepotism. But until last year India was indecisive, perhaps afraid of pushing the hero of the war against Tamil separatists even closer to China.

That changed in September, when Rajapaksa allowed a Chinese submarine to dock in Colombo, without informing India, as it was bound to under an existing agreement.

“That was the last straw,” a senior Indian diplomat told Reuters.

“He told Modi: “the next time I will keep you informed,”” the diplomat said, a promise that was broken when the submarine visited again in November.

In the build up to the Jan 8 election, India played a role in uniting Sri Lanka’s usually fractious opposition, for which the station chief of India’s spy agency was expelled, diplomatic and political sources say.

“At least that was the perception of Mahinda Rajapkasa,” said M.A. Sumanthiran, a prominent member of the Tamil National Alliance, a coalition of parties close to India. “He managed to get one of their top diplomats recalled.”

The Indian government denies any of its officers was expelled. But Sumanthiran said Modi had in a meeting encouraged the Tamil alliance to join forces with others in politics.

“The Indians realized that you can’t do business with this man and they were hoping for a change,” he said.

“FAMILY MATTER”

On Friday, Sri Lanka said it would review a $1.5 billion deal with China Communication Construction Co Ltd to build a 233 hectare patch of real estate on redeveloped land overlooking Colombo’s South Port.

In return, China was to get land on a freehold basis in the development. This is of particular concern for India, the destination for the majority of the trans shipment cargo through Colombo.

“The message is clear, that you do not ignore Indian security concerns,” said the Indian diplomatic source.

Modi is looking for similar good news elsewhere in South Asia. He has already visited Nepal twice, becoming the first Indian prime minister to travel to the Himalayan buffer state with China in 17 years, and signing long delayed power projects.

India has muscled into an $8 billion deep water port project that Bangladesh wants to develop in Sonadia in the Bay of Bengal, with the Adani Group, a company close to Modi, submitting a proposal in October. China Harbour Engineering Company, an early bidder, was previously the front-runner.

“Modi is willing to engage on long-term issues that stretch beyond India’s border, including maritime security in the South China Sea, as well as North Korea and Islamic State militants in Iraq and Syria,” said Richard Rossow at policy think tank CSIS.

“That’s when we start to think about India as a regional global provider – or as a global provider of security.”

However, the bonhomie has limits – India and the United States do not see eye-to-eye on Pakistan, New Delhi’s traditional foe that enjoys substantial funding from Washington.

Tricky conflicts over trade and intellectual property hold back business, and India has limits to its ability to project force outside its immediate neighborhood.

But Modi’s policies mark a departure from India’s traditional non-aligned approach to foreign power blocs.

“Having the U.S. president at the Republic Day celebration is a good thing, he is blessing Modi,” said Mohan Guruswamy, of the Centre for Policy Alternatives, a think-tank.

“And that is a lesson to the Chinese that you have to mend your fences with us.”

via As Obama visits, signs that India is pushing back against China | Reuters.

20/01/2015

Tapping China’s ‘Silver Hair Industry’ – China Real Time Report – WSJ

Researchers at Abbott Laboratories in Shanghai are busy testing flavors of nutritional drinks for China’s senior citizens. Kimberly-Clark Corp. has launched television ads for its Depend adult diapers and expanded distribution online. Local e-commerce companies like Alibaba Group Holding Ltd. and JD.com Inc. are rolling out senior-focused marketing pushes.

The companies are after the growing ranks of people born during a Mao Zedong-inspired baby boom that took the country’s population to nearly one billion people in 1980 from 542,000 in 1949. China’s birthrate dropped sharply during the 1970s and 1980s as the government reversed course and implemented a one-child policy.

The boomers are now hitting old age: China’s over-65 population is projected to soar to 210 million in 2030 from 110 million, and by 2050 will account for a quarter of China’s total population, according to United Nations data. By then, the U.N. says, China’s elderly population may exceed the entire U.S. population.

“What has us interested…is that half a billion people over the age of 60 will be living in China over the next 35 years,” said Scott White, president of Abbott’s international nutrition division.

via Tapping China’s ‘Silver Hair Industry’ – China Real Time Report – WSJ.

20/01/2015

5 Takeaways From China’s GDP – WSJ

1 THE SLOWEST PACE IN MORE THAN 20 YEARS

For much of the last two decades, China has been working overtime to drive the growth of the world economy. Now, it’s slowing to suborbital speeds. Last year’s growth of 7.4% was the slowest since 1990, a year when China was reeling from out-of-control inflation and the sanctions that followed the Tiananmen Square massacre.

2 IT’S ONLY GOING TO GET WORSE

The slowdown of 2014 is unlikely to be a blip, and probably presages an extended deceleration of growth. The often bullish International Monetary Fund has penciled in 6.8% growth for 2015, as has investment bank UBS. Others are even more downbeat. Oxford Economics predicts 6.5%–and says this will be the last time China’s growth exceeds 6%.

3 COMMODITY EXPORTERS WILL BE THE BIGGEST LOSERS

China is a huge importer of raw materials, from oil to soybeans. Much of last decade’s commodity boom was premised on the idea of insatiable Chinese demand. As the extent of the slowdown crystallizes, prices for key goods are tumbling, and commodity-dependent economies like Russia, Brazil, Venezuela and Angola are already in trouble. Expect more of the same.

4 HOUSING IS THE WILDCARD

The only thing that could lift the fortunes of commodity producers would be a revival of China’s housing market. House prices were down 4.5% on year as of December, according to the National Bureau of Statistics. Construction has ground to a halt on many sites as developers wait to see if the market will turn around. Prices could stabilize this year, said Haibin Zhu, an economist at J.P. Morgan, but that is far from certain. If moves to introduce a property tax end up killing confidence in the market, prices could keep falling.

5 THESE FIGURES NEED TO BE TAKEN WITH A PINCH OF SALT

Economists say it is daft to get hung up on changes of a few tenths of a percentage point in the official growth rate. The statistics bureau’s methodology is “not so scientific,” as Harry Wu, a skeptic at Hitotsubashi University in Japan, puts it. And even if statisticians at the central government level are immune to political pressure, few doubt that the local bureaus underneath them are capable of fudging the numbers to produce a more flattering picture.

Still, the general trend seems to be clear. If the government says the economy is slowing down, you can bet the slowdown is real.

via 5 Takeaways From China’s GDP – WSJ.

20/01/2015

China raises wages for govt workers at least 31 percent – document | Reuters

(Reuters) – China has raised the wages of government workers by at least 31 percent, according to a document seen by Reuters on Tuesday, as part of efforts to combat corruption and lift the spending power of millions as the country seeks to increase consumption.

The basic salaries of some civil servants would be almost tripled, according to the document distributed to China’s cabinet and dated Jan. 12. It said the increases would be effective from Oct. 1, 2014.

The change is part of a broad effort by Beijing to reform the compensation levels of government workers to improve efficiency, reduce graft and hold officials more accountable for their own performance.

Executives at some Chinese state-owned companies, notorious for their inefficiency, suffered pay cuts this month.

“The pay hike indicates Beijing’s goal of improving the quality of life for the average Chinese,” Nomura economists said in a note. They said it was the first wage rise in eight years for central government workers.

via China raises wages for govt workers at least 31 percent – document | Reuters.

20/01/2015

China’s rising Internet wave: Wired companies | McKinsey & Company

Until recently, China’s Internet economy was consumer driven. The country leads the world in the number of Internet users, and Chinese enterprises deploy sophisticated e-commerce strategies. The same companies, though, have lagged behind the United States and other developed nations in using the Internet to run key aspects of their businesses (Exhibit 1).

That’s changing. China’s companies are quickly climbing the adoption curve. Their increased digital engagement will not only give the economy a new burst of momentum but also change the nature of growth. China sorely needs a new leg of expansion because the industrial growth of recent years—driven by heavy capital expenditures in manufacturing—will be difficult to sustain. The Internet, by contrast, should foster new economic activity rooted in productivity, innovation, and higher consumption.

For global companies counting on China for continued growth, the new Internet wave will change the nature of competition: it will enable the most efficient Chinese companies to grow more quickly, shine more transparency on business and consumer markets, and create conditions for a better allocation of capital.

A new McKinsey Global Institute report looks broadly at the coming transformation.1 Our research shows that Chinese companies are investing heavily in the building blocks of the Internet economy: cloud computing, wireless communications, new digital platforms, big data analytics, and more. Across six sectors (Exhibit 2), which accounted for 25 percent of Chinese economic activity in 2013, we find that increased Internet adoption could add 60 billion to 1.2 trillion renminbi (about $10 billion to $190 billion) in GDP to individual sectors by 2025. About one-third of these gains will come from the creation of entirely new markets, the remainder from productivity gains across the value chain. When we scale up this level of growth across all sectors of the economy, we find that Internet adoption could add 4 trillion to 14 trillion renminbi to GDP by 2025. The Internet is also expected to contribute 7 to 22 percent of total GDP growth from 2013 to 2025.2

via China’s rising Internet wave: Wired companies | McKinsey & Company.

17/01/2015

Alibaba in major initiative to court China consumer for U.S. retailers | Reuters

China’s Alibaba Group Holding Ltd (BABA.N) plans a major move to win U.S. business this year, by offering American retailers new ways to sell to China’s vast and growing middle class.

The logo of Alibaba Group is seen inside the company's headquarters in Hangzhou, Zhejiang province early November 11, 2014. REUTERS/Aly Song

Anchored by Alipay, the dominant Chinese electronic payments system that works closely with Alibaba and is controlled by its executives, the world’s largest Internet retailer is using the calling card of China’s consumers to attract U.S. partners, two sources close to the company told Reuters.

Long seen as the most potent threat to Amazon.com Inc (AMZN.O) with $300 billion in global sales, the moves add up to a conservative approach to expanding in the United States, contrary to industry speculation that the company may be plotting a direct assault on U.S. soil.

That considered strategy, outlined to Reuters for the first time by the sources and executives who work directly with the Chinese company, is intended to heighten awareness in the United States of what Alibaba does, gain goodwill in an important Western market, and lay the groundwork for a longer-term play.

At the heart of its push are Alibaba’s and Alipay’s trial deals to handle Chinese sales, payment and shipping for some of the biggest names in U.S. retail from Neiman Marcus Group [NMRCUS.UL] to Saks Inc. Both confirmed the agreement but would not talk about how the pilots are faring.

The Chinese companies will also work with U.S. startup Shoprunner, an online mall for U.S. retailers in which it owns a stake, and retail services provider Borderfree Inc (BRDR.O) to court Chinese consumers.

And Alibaba is preparing a marketing campaign to raise awareness among U.S. businesses of its global business-to-business wholesale platform, Alibaba.com, so they can buy and sell to and from global suppliers.

via Alibaba in major initiative to court China consumer for U.S. retailers | Reuters.

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