Posts tagged ‘Hrithik Roshan’

25/11/2014

Priyanka Chopra in Pink Rubber Gloves Joins Modi’s Clean India Campaign – India Real Time – WSJ

In pink rubber gloves and a surgical mask, former Miss World and Bollywood movie star Priyanka Chopra is the latest celebrity to be enlisted to Indian Prime Minister Narendra Modi’s Clean India Campaign.

In an 11-minute-film posted on YouTube, Ms. Chopra can be seen beginning a cleanup of an area where she filmed part of the movie “Agneepath.”

“I remember that there are people who live here and children who play on mounds of garbage and that is their life,” Ms. Chopra says in the short film as she directs a group picking up garbage in Versova in Mumbai. “The idea of doing this is to create something that is long-lasting,” Ms. Chopra adds during the video. “ I wanted to do something a little more than just cleaning a few piles of garbage.”


Embed from Getty Images

The film ends with shots of the area spruced up with murals and flower pots.

The Clean India campaign is Mr. Modi’s plan to create a sanitized India by 2019 in honor of the 150th anniversary of independence leader Mahatma Gandhi’s birth. Ms. Chopra is the latest Bollywood star to get involved after Salman Khan and Amitabh Bachchan who have both been pictured with brooms in hand pledging support at the prime minister’s request.

via Priyanka Chopra in Pink Rubber Gloves Joins Modi’s Clean India Campaign – India Real Time – WSJ.

10/02/2014

Chinese Startup Oppo Ropes In Bollywood Stars for India Launch – India Real Time – WSJ

As competition intensifies in the global smartphone market, major players including Samsung Electronics and Apple have been spending heavily to market their latest devices through ads and celebrity endorsements. Now, even some startups in China are getting in on the action.

After enlisting famous Hollywood actor Leonardo DiCaprio to star in television commercials to promote its smartphones in China, Oppo is trying to expand in India by using a similar tactic. It is featuring Bollywood actors Hrithik Roshan and Sonam Kapoor in its latest TV commercial as it tries to expand in the fast-growing country.

Oppo started as a manufacturer of MP3 players, Blu-Ray players and feature phones in Dongguan, southern China in 2005. It released its first smartphone in 2011, selling mainly in China, but it is now trying to expand in emerging markets such as India, Indonesia and Vietnam that have a young population and rising purchasing power.

via Chinese Startup Oppo Ropes In Bollywood Stars for India Launch – India Real Time – WSJ.

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