Posts tagged ‘Indian reading habits’

05/07/2017

H-1B and Modi: India Real Time Reveals the Secret Reading Habits of India’s Elite – India Real Time – WSJ

India Real Time started in 2010 as the first attempt by a global newspaper to offer a news product for Indian readers through the internet. Seven years and crores of clicks later, The Wall Street Journal is winding down the successful blog.

We will continue to offer the content Indian readers want through the more popular paths of distribution: WSJ subscriptions, apps and social media.

All those years monitoring the India Real Time reader has given us unprecedented insight into what educated India watchers are actually reading and we will continue to apply that knowledge to how we choose and craft stories.

We also discovered the types of stories they weren’t reading. One surprising example was the English-speaking elite just weren’t that mesmerized by cricket or Bollywood. Our readers were either getting that news elsewhere or maybe they just weren’t as film and cricket crazy as people in India are supposed to be.

Here are five other lessons we learned about India’s news junkies: Visa Power

President Donald Trump signed an executive order to revamp the H-1B visa guest worker program, in Kenosha, Wisconsin, April 18, 2017. PHOTO: SCOTT OLSON/GETTY IMAGES

H-1B may be bureaucratic jargon that means little to most Americans but it is click bait for others. Our readers couldn’t get enough news about how Washington is tinkering with the high-skilled worker visas. Stories like “H-1B Visas: How Donald Trump Could Change America’s Skilled Worker Visa,” and “So What Does Obama’s Immigration Reform Mean for India’s High-Skilled Worker?” were by far the most read, attracting millions of readers.

Modi Magic

Indian Prime Minister Narendra Modi in Ahmadabad, India, June 30, 2017. PHOTO: AJIT SOLANKI/ASSOCIATED PRESS

India’s prime minster appeals to tech-savvy Indians at home and abroad and our readers wanted to know everything he was up to whether it was his pop-star  performance at Madison Square Garden or the vanity suit he wore when he met President Barack Obama.

Battle of the Billions

The Bhendi Bazaar area of Mumbai, Dec. 2, 2016. PHOTO: INDRANIL MUKHERJEE/AGENCE FRANCE-PRESSE/GETTY IMAGES

A theme that resonated with our readers was how India was doing relative to China. As India’s economy has grown it has become increasingly aware it is living in the shadow and slipstream of its giant neighbor. When our readers saw headlines like “The Difference Between Indian and Chinese Migrants,” “India Ranked Less Corrupt Than China for the first time in 18 years,” and “India Passes China to Become Fastest-Growing Economy,” they tapped on their smartphones to read more.

Tech Triumphs

The Polar Satellite Launch Vehicle rocket lifted off carrying India’s Mars spacecraft from the east coast island of Sriharikota, India, Nov. 5, 2013. PHOTO: ARUN SANKAR/ASSOCIATED PRESS

Our readers couldn’t get enough of technology trends and inventions.  From stories about how India pulled off its Mars mission and how outsourcers are coping with the cloud to blogs on an Indian-designed smartshoe and a roti-making machine, IRT was rewarded when it covered India’s contribution to the tech world.

Please Explain

An Indian Oil Corp. employee counted Indian rupee banknotes in the village of Mangrauli, Uttar Pradesh, India, July 19, 2016. PHOTO: PRASHANTH VISHWANATHAN/BLOOMBERG NEWS

Years of traffic to the blog showed us readers want reporters to sometimes step back and explain the history and context of a story as well as how it will affect their lives. “How Can Indians Living Abroad Exchange Their Old Rupee Notes?”  and “Who is Anna Hazare?” are great examples of stories that went viral because they explained the basics. The blog also had a lot of popular quirky explainers including “A Short History of the Kiss in India,” and “India Shining: We Unravel the Secret Behind Delhi’s Dazzling Sweater Vests.”The list of hits could go on and on—in fact it will but not on a separate blog page—there were great graphics like the rape map  and the global comparison of wages.  There were stories that made waves like a multi-part long form series on the history of Ayodhya as well as a quick hit that exposed how some Indian snacks from Haldiram’s and others were getting blocked from entry into the U.S.The Wall Street Journal is taking all the experience and insight gained through India Real Time and will continue to deliver its unique take on what is happening in India and what matters to Indians. It will continue to use the largest team of international newspaper journalists in South Asia to deliver the stories that matter through its websites, apps and social media pages.

Source: H-1B and Modi: India Real Time Reveals the Secret Reading Habits of India’s Elite – India Real Time – WSJ

Advertisements
Law of Unintended Consequences

continuously updated blog about China & India

ChiaHou's Book Reviews

continuously updated blog about China & India

What's wrong with the world; and its economy

continuously updated blog about China & India