Chindia Alert: You’ll be Living in their World Very Soon
aims to alert you to the threats and opportunities that China and India present. China and India require serious attention; case of ‘hidden dragon and crouching tiger’.
Without this attention, governments, businesses and, indeed, individuals may find themselves at a great disadvantage sooner rather than later.
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BEIJING (Reuters) – Tang Yue, a 27-year-old teacher from the city of Guilin in southwest China, steam-presses a blue dress and takes dozens of photographs before picking one to clinch her 200th online sale.
For a growing number of Chinese like Tang, hit by job losses, furloughs and salary cuts, the consumer economy has begun to spin in reverse. They are no longer buying – they are selling.
Instead of emerging from the coronavirus epidemic and returning to the shopping habits that helped drive the world’s second-largest economy, many young people are offloading possessions and embracing a new-found ethic for hard times: less is more.
With Tang’s monthly salary of about 7,000 yuan ($988), the self-described shopaholic said she has bought everything from Chanel lipsticks to Apple’s (AAPL.O) latest iPad in the past three years.
But the adrenaline rush that comes with binge-shopping is gone, said Tang, whose wages have been slashed with the suspension of all the classes on tourism management she usually teaches.
“The coronavirus outbreak was a wake-up call,” she said. “When I saw the collapse of so many industries, I realised I had no financial buffer should something unfortunate happen to me.”
There is no guarantee that the nascent minimalist trend will continue once the coronavirus crisis is fully over, but if it does, it could seriously damage China’s consumer sector and hurt thousands of businesses from big retailers to street-corner restaurants, gyms and beauty salons.
To be sure, there are signs that pent-up demand will drive a rush of spending as authorities reopen malls, leisure venues and tourist spots. In South Korea, the first major economy outside of China to be hit by the virus, people thronged malls this weekend to go “revenge shopping” to make up for time lost in lockdown.,
There are some signs that a similar trend will take hold in China, where some upscale malls are starting to get busy, although luxury firm Kering SA (PRTP.PA) – which owns Gucci, Balenciaga and other fashion brands – has said it is hard to predict how or when sales in China might come back.
A recent McKinsey & Co survey showed that between 20% and 30% of respondents in China said they would continue to be cautious, either consuming slightly less or, in a few cases, a lot less.
“The lockdown provided consumers with a lot of time and reasons to reflect and consider what is important to them,” said Mark Tanner, managing director at Shanghai-based research and marketing consultancy China Skinny.
“With much more of their days spent in their homes, consumers also have more time and reasons to sort through things they don’t feel they need – so they’re not living around clutter that is common in many apartments.”
#DITCHYOURSTUFF
Tang made a spreadsheet to keep track of her nearly 200 cosmetic products and hundreds of pieces of clothing. She then marked a few essentials in red that she wanted to keep. In the past two months, she has sold items worth nearly 5,000 yuan on second-hand marketplaces online.
Bargain-hunting online has become a new habit for some Chinese as the stigma that once hung over second-hand goods has begun to fade.
Idle Fish, China’s biggest online site for used goods, hit a record daily transaction volume in March, its parent company Alibaba (BABA.N) told Reuters.
Government researchers predict that transactions for used goods in China may top 1 trillion yuan ($141 billion) this year.
Posts with the hashtag #ditchyourstuff have trended on Chinese social media in recent weeks, garnering more than 140 million views.
Jiang Zhuoyue, 31, who works as an accountant at a traditional Chinese medicine company in Beijing – one of the few industries that may benefit from the health crisis – has also decided to turn to a simpler life.
“I used to shop too much and could be easily lured by discounts,” said Jiang. “One time Sephora offered 20% off for all goods, I then bought a lot of cosmetics because I feel I’m losing money if I don’t.”
Jiang, the mother of a 9-month-old baby, said she recently sold nearly 50 pieces of used clothing as the lockdown gave her the opportunity to clear things out. “It also offered me a chance to rethink what’s essential to me, and the importance of doing financial planning,” she said.
Eleven Li, a 23-year-old flight attendant, said she used to spend her money on all manner of celebrity-endorsed facial masks, snacks, concert tickets and social media activity, but now has no way to fund her spending.
“I just found a new job late last year, then COVID-19 came along, and I haven’t been able to fly once since I joined, and I’ve gotten no salary at all,” said Li, who said she was trying to sell her Kindle.
Some are even selling their pets, as they consider leaving big cities like Beijing and Shanghai where the high cost of living is finally catching up with them.
NO RETURN TO OLD WAYS?
As the coronavirus comes under control in China, the government is gradually releasing cities from lockdown, easing transport restrictions and encouraging consumers to venture back into malls and restaurants by giving out billions-worth of cash vouchers, worth between 10 yuan and 100 yuan.
But many people say they are still worried about job security and potential wage cuts because of the struggling economy. Nationwide retail sales have plunged every month so far this year.
Xu Chi, a Shanghai-based senior strategic analyst with Zhongtai Securities, said some Chinese consumers may prove the ‘21 Day Habit Theory,’ a popular scientific proposition that it only takes that long to establish new habits.
“We believe people’s spending patterns follow the well-known theory, which means most people in China, having been cooped-up at home for more than a month and not having binge-shopped, may break the habit and not return to their old ways,” Xu said.
Jiang said she was determined not to return to her free-spending ways and planned to cook more at home.
“I’ll turn to cheaper goods for some luxury brands,” she said. “I’ll choose Huawei’s smartphone, because (Apple’s) iPhone has too much brand premium.”
Tang, who has recently used 100 yuan of shopping coupons to stock up on food, is going to hold the purse strings even tighter.
“I’ve set my monthly budget at 1,000 yuan,” she said. “Including one – and just one – bottle of bubble tea.”
Comic crusader Priya, a gang-rape survivor who earlier campaigned against rape and acid attack, is back in a new avatar. This time she is fighting the trafficking of girls and women for sex.
The “modern-day female superhero” was first launched in December 2014, exactly two years after the horrific gang rape of a young woman on a bus in Delhi, to focus attention on the problems of gender and sexual violence in India.
In the latest edition – Priya and the Lost Girls – she takes on the powerful sex-trafficker Rahu, the evil demon who runs an underworld brothel city where he has entrapped many women, including Priya’s sister Lakshmi.
Indian-American actor and writer Dipti Mehta, who wrote the script of the comic, draws on ancient Indian mythology to create larger-than-life fantastical characters and delivers a powerful feminist statement.
The story of Lost Girls begins when the protagonist returns home to find that there are no girls in her village.
She then mounts her flying tiger Sahas (Hindi for courage) and arrives in Rahu’s den. It’s a city ruled by greed, jealousy and lust, where women exist only to serve and please men – and those who resist are turned into stone.
Image copyright PRIYASHAKTI
Priya is threatened and attacked, a woman who works for Rahu tries to lure her into the sex trade saying: “If you work for us, you’d serve only five to six men and not 20”, but in the end, good wins over evil and she manages to vanquish Rahu and liberate her sister and all the other trafficked girls.
But victory still eludes her. The families of rescued girls refuse to take them back. The survivors are treated like “lepers”, facing stigma, scorn and ridicule.
But Priya and the other girls stand up to confront patriarchy, says Ms Mehta, “just as women have broken their silence to talk about MeToo”, the campaign against sexual harassment and abuse that started in Hollywood in October 2107 and later spread to many other parts of the world.
“I was very clear from the start that Lost Girls can’t be just another comic book where good guy wins and evil dies, it had to be much more than that,” Ms Mehta says.
Image copyright PRIYASHAKTI
Ram Devineni, the Indian-American creator of the comic series, told the BBC that he had decided to focus on sex trafficking in this edition after visiting Sonagachi, India’s largest red-light area in the eastern city of Kolkata, where he met several women engaged in sex work.
“Half of them told me they had been tricked into coming there and, once there, they were forced into the sex trade. The other half said they’d agreed to do this for a living because they were dirt poor and they had no alternative.
“Often there were two to three women sharing a small dingy room, many of them had young children who lived with them, and some of them said their children slept in the same bed where they serviced clients.
Mr Devineni says that from his conversations with them, he realised that many of the women there could leave, but chose not to.
“Most believed in the idea of sacrifice, for the sake of their families, their children. The shackles that hold them back are mostly emotional and psychological coercion.”
Some of their stories, he says, have found their way into the Lost Girls, which will be launched digitally on Monday to coincide with the start of United Nation’s 16 Days of Activism Against Gender-based Violence.
Image copyright PRIYASHAKTIAccording to the United Nations Office on Drugs and Crime, human trafficking is the second largest organised criminal business in the world after the arms trade. It is even ahead of the drugs trade.
“It’s a multi-billion-dollar industry,” anti-trafficking activist Ruchira Gupta told the BBC on the phone from New York.
Ms Gupta, who supports trafficked girls and women in India through her charity Apne Aap Women Worldwide, says there are 100 million people trapped in human trafficking globally, of which 27 million are in India alone, and most of the trafficking is in girls and young women.
India, Bangladesh and Nepal, she says, make up “the epicentre” of global sex trafficking.
Ms Gupta, who collaborated on Priya and the Lost Girls, says she plans to take the comic to schools and colleges in India and the US to use it as a talking tool, “as a conversation starter on what is a very difficult topic”.
The only way to fight trafficking, she believes, is to “de-normalise” sex trade – and cinema, art and pop culture are tools that can help do that.
The comic is made to appeal to young people. After its launch, it can be downloaded for free anywhere in the world; it also has “augmented reality features”, which means people can see special animation and movies by scanning the artwork with their smartphones.
Image copyright PRIYASHAKTI
“People often make flippant comments to say that prostitution is the oldest occupation in the world, but they don’t realise that trafficking is not some poor woman getting money in exchange for having sex with a man. It is the extreme exploitation of most vulnerable girls,” Ms Gupta says.
To stop this “commodification” of girls, she adds, we need to create revulsion in men’s minds about sex trade – and it’s best to catch them young.
“We must work with young boys and teenagers, 13 to 14 year olds, through storytelling and pop culture. They learn about sex from porn sites which portray sex workers as happy hookers, and no-one sees the girl behind her.
“I want to demolish that myth of the happy hooker. I want to ensure that people see the girl behind her.”
Artwork by Syd Fini and Neda Kazemifar
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CHINDIA ALERT: You'll be living in their world, very soon 